Why Does Data Governance Matter?

Share this content:

With consumer data growing—in size, influence and importance—having a strategic plan to manage and use those information assets has never been more important.

But, most marketers still think about data governance predominately in terms of privacy and security. In this video Winterberry Group's senior managing director, Bruce Biegel, shares new research findings—published in their latest white paper in partnership with the DMA—outlining five key action items for marketers to consider as they begin building a data stewardship practice geared to maintain privacy and security while also leveraging data strategically to drive overall business value.

  As Winterberry Group's senior managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda.
close

Next Article in Privacy

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above