Privacy

Aurora Health Care Navigates Email Marketing Amidst HIPAA

Aurora Health Care Navigates Email Marketing Amidst HIPAA

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The integrated healthcare system introduced a savvy email marketing strategy through Salesforce, and reports crazy open rates, all within HIPAA compliance

One on One: Do SMBs Need Agencies Anymore?

One on One: Do SMBs Need Agencies Anymore?

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Inspired Mobile's Pratick Thakrar dishes on the evolution of digital, the role of agencies, and why SMBs may not need them as much.

The Debate Over Data Will Never End

The Debate Over Data Will Never End

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Consumers are worried demands will grow, brands are worried it will be taken away

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

The vote to overturn FCC regulations may not be as good for marketers as you think.

House Votes to Block FCC's Internet Privacy Protections

House Votes to Block FCC's Internet Privacy Protections

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Legislation blocking FCC privacy rules, if signed by President Trump, will allow ISPs to sell browsing and other personal data to marketers and advertisers

One on One: Kevin Tan Talks Depth of Data

One on One: Kevin Tan Talks Depth of Data

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Eyeota offers brands access to audience data from a pool of three billion unique profiles

One on One: Data Compliance Stakes are High, says Kitty Kolding

One on One: Data Compliance Stakes are High, says Kitty Kolding

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Kitty Kolding, CEO and President of Infocore, on data acquisition for marketers and the growing challenge of complying with regulations

The DMA Announces Data Standards 2.0 Initiative

The DMA Announces Data Standards 2.0 Initiative

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The marketing association is expanding its self-regulatory scope in efforts to improve data collection and usage for this new age.

Cartoon: Tweet or Treat!

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It's going to be a smartphone, smartphone night...

Five Minutes With: Marc Roth on Mobile Tracking, Compliance, and Self-Regulation

Five Minutes With: Marc Roth on Mobile Tracking, Compliance, and Self-Regulation

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In the absence of laws and regulations that are directly applicable to mobile tracking, industry leaders need to identify what issues are raised by the channel and develop best practices for its members, he says.

Location, Location, (Understanding) Location

Location, Location, (Understanding) Location

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Location marketing breaks down the barriers between digital and "real" world customer journeys

Google Wants My Phone Number

Google Wants My Phone Number

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And I'm not giving it up. Does it want to date me, or just use me? I think the latter. What about you?

FBI's Apple Hack Will Raise Privacy Concerns, Expert Says

FBI's Apple Hack Will Raise Privacy Concerns, Expert Says

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Warwick Business School's Mark Skilton says the unusual resolution of the case puts both corporations and consumers on high privacy alert.

The Dispute Continues Over Email Privacy Rules

The Dispute Continues Over Email Privacy Rules

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A renewed debate is ensuing about how difficult it should be for the government to obtain private email messages.

Is the FCC Ducking the Real Fight on Web Privacy?

Is the FCC Ducking the Real Fight on Web Privacy?

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Chairman Tom Wheeler's proposed opt-in rules target ISPs, but aggrieved parties say Google and Facebook should be the ones called out.

The Email Privacy Act Is Reintroduced

The Email Privacy Act Is Reintroduced

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Voted down last year, the bill that would require warrants for ESPs to turn over client emails gets another go and will be marked up in March.

To Know or Not to Know? The Paradox of Digital Identity

To Know or Not to Know? The Paradox of Digital Identity

Marketers who don't bother to learn and use customers' privacy preferences are just a creepy ad or a retargeting sofa away from losing their customers' business forever.

Issa Says Government Is Way Off Base With Apple Court Order

Issa Says Government Is Way Off Base With Apple Court Order

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The court action is "unlawful and unwise" and could set a dangerous precedent for data-driven companies, the congressman says.

A Marketer's Look Behind the Privacy Shield

A Marketer's Look Behind the Privacy Shield

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The new data accord between the U.S. and EU remains a work in progress. Meanwhile, survey your marketing cloud.

EU and U.S. Come to Terms on "Privacy Shield"

EU and U.S. Come to Terms on "Privacy Shield"

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EU Commissioner Jourova says U.S. agrees to limit personal data monitoring and create a complaint mechanism for European citizens.

Marketers' Responsibility in Data Security and Protection

Marketers' Responsibility in Data Security and Protection

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Privacy is everyone's business, but marketers have to take special care in these times of abundant data.

Safe Harbor Agreement: No Ship in Port Yet

Safe Harbor Agreement: No Ship in Port Yet

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Commerce Secretary Pritzer wants stakeholder purview. EU negotiator Ansip wants a bulletproof solution. Can both get what they want by January 31?

Security Pros' No. 1 Fear: The Danger in Their Own Devices

Security Pros' No. 1 Fear: The Danger in Their Own Devices

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Eight out of 10 IT security executives say their biggest problem is infected devices accessing their data assets.

Russian Scammers Ruin Kik's Holidays

Russian Scammers Ruin Kik's Holidays

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Users of the instant messaging app were conned into sharing their data with fraudsters they thought were Best Buy, Subway, and others.

What You Need to Do to Satisfy the EU

What You Need to Do to Satisfy the EU

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A checklist for dealing with Europe's new privacy law, which raises questions about arrangements with third-party data companies.

4% of Revenues Could Be Charged for Violating EU Privacy Law

4% of Revenues Could Be Charged for Violating EU Privacy Law

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European Union officials came to an agreement on sticky points of the GDPR bill. Here's the bad news for marketers.

Ready for the EU's New Data Privacy Law?

Ready for the EU's New Data Privacy Law?

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Half of marketers are unaware of the GDPR, expected to pass in Brussels this week. It promises web users the right to be forgotten.

Privacy Pioneer Lorrie Cranor named CTO at FTC

Privacy Pioneer Lorrie Cranor named CTO at FTC

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The computer science professor led the formation of the Privacy Preference Platform at W3C.

Cost of Cyber Crime at Average Company Rises 19% This Year

Cost of Cyber Crime at Average Company Rises 19% This Year

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Web weasels prefer the U.S., where losses pegged to their activities are twice as high as anywhere else.

Is the Safe Harbor Ruling Much Ado About Nothing?

Is the Safe Harbor Ruling Much Ado About Nothing?

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Large enterprises were prepared for the possibility of its invalidation, and a new agreement appears to be imminent.

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