The integrated healthcare system introduced a savvy email marketing strategy through Salesforce, and reports crazy open rates, all within HIPAA compliance
Inspired Mobile's Pratick Thakrar dishes on the evolution of digital, the role of agencies, and why SMBs may not need them as much.
Consumers are worried demands will grow, brands are worried it will be taken away
The vote to overturn FCC regulations may not be as good for marketers as you think.
Legislation blocking FCC privacy rules, if signed by President Trump, will allow ISPs to sell browsing and other personal data to marketers and advertisers
Eyeota offers brands access to audience data from a pool of three billion unique profiles
Kitty Kolding, CEO and President of Infocore, on data acquisition for marketers and the growing challenge of complying with regulations
The marketing association is expanding its self-regulatory scope in efforts to improve data collection and usage for this new age.
It's going to be a smartphone, smartphone night...
In the absence of laws and regulations that are directly applicable to mobile tracking, industry leaders need to identify what issues are raised by the channel and develop best practices for its members, he says.
Location marketing breaks down the barriers between digital and "real" world customer journeys
And I'm not giving it up. Does it want to date me, or just use me? I think the latter. What about you?
Warwick Business School's Mark Skilton says the unusual resolution of the case puts both corporations and consumers on high privacy alert.
A renewed debate is ensuing about how difficult it should be for the government to obtain private email messages.
Chairman Tom Wheeler's proposed opt-in rules target ISPs, but aggrieved parties say Google and Facebook should be the ones called out.
Voted down last year, the bill that would require warrants for ESPs to turn over client emails gets another go and will be marked up in March.
Marketers who don't bother to learn and use customers' privacy preferences are just a creepy ad or a retargeting sofa away from losing their customers' business forever.
The court action is "unlawful and unwise" and could set a dangerous precedent for data-driven companies, the congressman says.
The new data accord between the U.S. and EU remains a work in progress. Meanwhile, survey your marketing cloud.
EU Commissioner Jourova says U.S. agrees to limit personal data monitoring and create a complaint mechanism for European citizens.
Privacy is everyone's business, but marketers have to take special care in these times of abundant data.
Commerce Secretary Pritzer wants stakeholder purview. EU negotiator Ansip wants a bulletproof solution. Can both get what they want by January 31?
Eight out of 10 IT security executives say their biggest problem is infected devices accessing their data assets.
Users of the instant messaging app were conned into sharing their data with fraudsters they thought were Best Buy, Subway, and others.
A checklist for dealing with Europe's new privacy law, which raises questions about arrangements with third-party data companies.
European Union officials came to an agreement on sticky points of the GDPR bill. Here's the bad news for marketers.
Half of marketers are unaware of the GDPR, expected to pass in Brussels this week. It promises web users the right to be forgotten.
The computer science professor led the formation of the Privacy Preference Platform at W3C.
Web weasels prefer the U.S., where losses pegged to their activities are twice as high as anywhere else.
Large enterprises were prepared for the possibility of its invalidation, and a new agreement appears to be imminent.
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