privacy

Internet of Things Privacy Working Group Begins Forming

Internet of Things Privacy Working Group Begins Forming

By

Individuals with expertise in Web privacy issues are being sought to begin meetings this summer.

Fast Facts: July 2014

Fast Facts: July 2014

Some quick info hits to keep you up-to-date, including the percentage U.S. consumers who prefer to access content online.

Direct Marketers Should Care About Closing the ECPA Loophole

Direct Marketers Should Care About Closing the ECPA Loophole

Why the 1986 law doesn't cut it in today's modern marketing world.

The Great Value Exchange

The Great Value Exchange

By

A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.

Amended Privacy Act Could Be a Boon to Consumer Trust

Amended Privacy Act Could Be a Boon to Consumer Trust

By

A majority of House members now support amendments to ECPA that would limit government access to customer data.

No More MAC Attacks Is Good News for Marketers

No More MAC Attacks Is Good News for Marketers

By

Apple's decision to randomize media access control codes in iOS 8 begins the dismantling of a major stumbling block to locating consumers via mobile devices.

Are Marketers in Danger of a Data Prohibition? [Infographic]

Are Marketers in Danger of a Data Prohibition? [Infographic]

By By

Not all consumers think data collection is the cat's meow.

The Return of Mass Marketing?

The Return of Mass Marketing?

By

FTC Commissioner Brill wants marketers to be more democratic with their messages and offers. But being selective is what direct marketers get paid to do.

Search and You May Not Find

Search and You May Not Find

By

A European Court ruling has given individuals the "right to be forgotten" via search—but is the right to personal privacy really just censorship in disguise?

Pols Differ on Who's Less Informed About 'Hidden  Hazards'

Pols Differ on Who's Less Informed About 'Hidden Hazards'

By

In Senate hearing on an online security report, McCain says networks and advertisers need to get with the program; McCaskill says consumers do.

Target CEO Quits in Shadow of Data Breach

Target CEO Quits in Shadow of Data Breach

By

Fallout from the data breach claims Gregg Steinhafel, who, as leader of the retailer, claimed personal responsibility for the invasion of millions of customer records.

White House Supports Self-Regulation in Data-Driven Marketing

White House Supports Self-Regulation in Data-Driven Marketing

By

In its Big Data report released Thursday, the White House stood behind data-driven marketing, though federal legislation remains unlikely.

Q&A: Balancing Data With Trust

Q&A: Balancing Data With Trust

By

MSC's VP of marketing and communications discusses what data pitfalls marketers should avoid, and how they can initiate a constructive data exchange.

Growth Hacking and the App-Spam Scam

Growth Hacking and the App-Spam Scam

By

Top social and gaming apps play fast and loose with users' contact lists, with little out there to stop them, claims a new study.

News Byte: Half of Americans Now "Very Concerned" About Data Breaches

News Byte: Half of Americans Now "Very Concerned" About Data Breaches

By

Three fifths say their worries have increased in past 12 months and 80% want new laws on third-party data usage, according to a study.

Coburn: 'Let's Talk About Government Data Breaches'

Coburn: 'Let's Talk About Government Data Breaches'

By

Senate hearing on data breaches paints a picture of cyber crime that ranges far beyond Target and data brokers.

Data Byte: Target Is Least Trusted Company for Handling Data

Data Byte: Target Is Least Trusted Company for Handling Data

By

Amazon and Walmart fare better, but 60% are reticent to share personal info inside stores.

Too Personal? It Depends.

Too Personal? It Depends.

By

In the ongoing personalization-versus-privacy debate, several realities have surfaced. Let's break it down.

Stop Following Me!

Stop Following Me!

By

That's the reaction of nearly nine out of 10 mobile device users to being tracked in stores, according to a survey. Even share-happy Millennials are spooked—77% of them say, "Back off!"

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

How predictive analytics has been benefiting marketers—and customers—for decades.

Infographic: Consumers Consider Data Sharing a Bunch of Blarney

Infographic: Consumers Consider Data Sharing a Bunch of Blarney

By By

Marketers need more than just luck to convince consumers to share their data.

Private Lives and Brands: 'We love you; we love you not.'

Private Lives and Brands: 'We love you; we love you not.'

By

A new survey reveals that while consumers are more likely to side with privacy activists, they're still willing to give brands a chance.

Oracle's Blue Kai Deal Could Prove a Boon for Data Brokers

Oracle's Blue Kai Deal Could Prove a Boon for Data Brokers

By

The more that Big Data is married with powerful personalization, the better for consumer privacy.

News Byte: Data Breach Socks Target Earnings by 46%

News Byte: Data Breach Socks Target Earnings by 46%

By

Profits drop by $441 million in the retailer's fourth quarter due to the calamitous breach in customer data files.

The Data Exchange: A Mutual Commitment

The Data Exchange: A Mutual Commitment

How marketers can gain consumer trust and keep their own personal information secure.

News Byte: Google Buys Bot-Battler

News Byte: Google Buys Bot-Battler

By

Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick.

DATA Act Brokers a Debate

DATA Act Brokers a Debate

By

Sen. Jay Rockefeller releases a new bill to regulate data brokers, but data-driven marketing stakeholders—and maybe even the FTC—deem it unnecessary.

Balancing Engagement With Privacy Is a Juggling Act

Balancing Engagement With Privacy Is a Juggling Act

By

Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.

Retailers, Bankers Haggle Over Blame for Data Breaches

Retailers, Bankers Haggle Over Blame for Data Breaches

By

The Target and Neiman Marcus customer data breaches have credit card issuers and retail leaders each pointing fingers at the other.

News Byte: Target Offers ID Theft Protection to Customers

News Byte: Target Offers ID Theft Protection to Customers

By

Not just fraud victims, but all U.S. customers will be extended one year's free credit and identity monitoring.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.