Posing as potential customers, agency staffers turn up improprieties in selling insurance, credit, and employment information.
19 trade associations have sent a letter to FTC Secretary Donald Clark requesting an extended deadline to implement the amendments to the Children's Online Privacy Protection Act (COPPA) Rule.
On Thursday, the House passed CISPA, which implements formalized protocols for sharing cyber intelligence information among the U.S. government.
Consumer data has so many different business applications, from marketing to background checks, that sweeping legislation is inefficient.
Julie Brill asks DMA members to join her in pursuing common goals regarding privacy concerns.She also announces updated disclosure guidelines to account for mobile.
Trade organizations say that a new version of Mozilla's Firefox web browser that blocks third party cookies is a bad idea for consumers and businesses alike.
Direct marketers have taken up the trite refrain of realtors as they damn the privacy torpedoes and move full speed ahead with location-based mobile marketing strategies.
Three ways around pesky, ineffective compliance rules.
What small businesses need to know about data collection and privacy
Comparing the ROI of marketing activities based on the type of customer permission give can provide insight into marketing effectiveness.
Do-not-track mechanisms and data sharing opt-ins are among the recommendations in store for marketers in a new privacy disclosure report from the Federal Trade Commission.
The question isn't how well do you know your customers—it's how well should you know them to meet your goals while best serving them?
Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.
As they commemorate the day dedicated to web privacy, IT professionals announce a task force that can help marketers stay on the right side of the law while unleashing their Big Data guns.
Marketers must take it upon themselves to address consumers privacy concerns if they intend to be celebrating Data Innovation Day a generation from now, warns DMA.
Marketers must be cautious about how they share data with partners.
Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.
Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications.
If the Mayan calendar left you untouched, here's what you have to look forward to in 2013.
Regulators are seeking more transparency throughout our ecosystem.
Nine companies must provide the agency with details on the consumer data they collect, where they get it, and what they do with it.
When it comes to consumers sharing information, mum's the word.
Congress is looking into the practices of database marketing firms—and it's causing a schism between lawmakers, privacy advocates, and marketers.
The impact of Facebook and the increasing influence CMOs have on technology purchases will change the way vendors develop and market their solutions, according to Salesforce.com CEO Marc Benioff.
Behavioral targeting can be a highly effective marketing asset when customer data is used wisely, not wildly.
TRUSTe's recent report on consumer perceptions of mobile and online privacy show that there's more distrust around privacy policies in mobile apps.
Five major brands were the subject of FTC complaints filed by a group of 17 advocacy organizations. The complaints allege that McDonald's, General Mills, Subway, Viacom's Nick.com, and Turner's Cartoon Network violate COPPA.
When it comes to consumer privacy, brands need to take the same type of personalized approach they do with direct marketing.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.