Individuals with expertise in Web privacy issues are being sought to begin meetings this summer.
Some quick info hits to keep you up-to-date, including the percentage U.S. consumers who prefer to access content online.
Why the 1986 law doesn't cut it in today's modern marketing world.
A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.
A majority of House members now support amendments to ECPA that would limit government access to customer data.
Apple's decision to randomize media access control codes in iOS 8 begins the dismantling of a major stumbling block to locating consumers via mobile devices.
Not all consumers think data collection is the cat's meow.
FTC Commissioner Brill wants marketers to be more democratic with their messages and offers. But being selective is what direct marketers get paid to do.
A European Court ruling has given individuals the "right to be forgotten" via search—but is the right to personal privacy really just censorship in disguise?
In Senate hearing on an online security report, McCain says networks and advertisers need to get with the program; McCaskill says consumers do.
Fallout from the data breach claims Gregg Steinhafel, who, as leader of the retailer, claimed personal responsibility for the invasion of millions of customer records.
In its Big Data report released Thursday, the White House stood behind data-driven marketing, though federal legislation remains unlikely.
MSC's VP of marketing and communications discusses what data pitfalls marketers should avoid, and how they can initiate a constructive data exchange.
Top social and gaming apps play fast and loose with users' contact lists, with little out there to stop them, claims a new study.
Three fifths say their worries have increased in past 12 months and 80% want new laws on third-party data usage, according to a study.
Senate hearing on data breaches paints a picture of cyber crime that ranges far beyond Target and data brokers.
Amazon and Walmart fare better, but 60% are reticent to share personal info inside stores.
In the ongoing personalization-versus-privacy debate, several realities have surfaced. Let's break it down.
That's the reaction of nearly nine out of 10 mobile device users to being tracked in stores, according to a survey. Even share-happy Millennials are spooked—77% of them say, "Back off!"
How predictive analytics has been benefiting marketers—and customers—for decades.
Marketers need more than just luck to convince consumers to share their data.
A new survey reveals that while consumers are more likely to side with privacy activists, they're still willing to give brands a chance.
The more that Big Data is married with powerful personalization, the better for consumer privacy.
Profits drop by $441 million in the retailer's fourth quarter due to the calamitous breach in customer data files.
How marketers can gain consumer trust and keep their own personal information secure.
Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick.
Sen. Jay Rockefeller releases a new bill to regulate data brokers, but data-driven marketing stakeholders—and maybe even the FTC—deem it unnecessary.
Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.
The Target and Neiman Marcus customer data breaches have credit card issuers and retail leaders each pointing fingers at the other.
Not just fraud victims, but all U.S. customers will be extended one year's free credit and identity monitoring.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.