privacy

Consumers Won't Mask Their Data Privacy Concerns [Infographic]

Consumers Won't Mask Their Data Privacy Concerns [Infographic]

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But that doesn't stop them from sharing information with certain sectors.

Sensitive Health Information: Protected and Not For Sale

Sensitive Health Information: Protected and Not For Sale

It's time for a data privacy checkup.

96% of Business Websites Have Security Blind Spots

96% of Business Websites Have Security Blind Spots

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Bad weather is brewing in the marketing cloud, says a new study. Fully 100% of leading airline, insurance, and retail sites host unwanted intruders.

Consumer Privacy Protection Reaches the Highest Court in the Land

Consumer Privacy Protection Reaches the Highest Court in the Land

A breakdown of DMA vs. Brohl

Data Breaches Continue; Banks Hit

Data Breaches Continue; Banks Hit

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Systematic data breaches continue to proliferate. JP Morgan Chase and other banks were infiltrated by Russian hackers this month.

One Town That Will Track You Down

One Town That Will Track You Down

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Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

51 UPS Stores Affected by Data Breach

51 UPS Stores Affected by Data Breach

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The company says the intrusion was part of a broad-based hacking of retailers that endured from January through August.

Supervalu Discloses June-July Data Breach

Supervalu Discloses June-July Data Breach

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The grocery chain believes payment card account numbers, owners' names, and expiration dates may have been hacked via POS systems at 180 stores.

Making the Case for Aggregate Data Over Individual Data

Making the Case for Aggregate Data Over Individual Data

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Like the view of the proverbial forest, sometimes a broader view may be better.

Internet of Things Privacy Working Group Begins Forming

Internet of Things Privacy Working Group Begins Forming

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Individuals with expertise in Web privacy issues are being sought to begin meetings this summer.

Fast Facts: July 2014

Fast Facts: July 2014

Some quick info hits to keep you up-to-date, including the percentage U.S. consumers who prefer to access content online.

Direct Marketers Should Care About Closing the ECPA Loophole

Direct Marketers Should Care About Closing the ECPA Loophole

Why the 1986 law doesn't cut it in today's modern marketing world.

The Great Value Exchange

The Great Value Exchange

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A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.

Amended Privacy Act Could Be a Boon to Consumer Trust

Amended Privacy Act Could Be a Boon to Consumer Trust

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A majority of House members now support amendments to ECPA that would limit government access to customer data.

No More MAC Attacks Is Good News for Marketers

No More MAC Attacks Is Good News for Marketers

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Apple's decision to randomize media access control codes in iOS 8 begins the dismantling of a major stumbling block to locating consumers via mobile devices.

Are Marketers in Danger of a Data Prohibition? [Infographic]

Are Marketers in Danger of a Data Prohibition? [Infographic]

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Not all consumers think data collection is the cat's meow.

The Return of Mass Marketing?

The Return of Mass Marketing?

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FTC Commissioner Brill wants marketers to be more democratic with their messages and offers. But being selective is what direct marketers get paid to do.

Search and You May Not Find

Search and You May Not Find

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A European Court ruling has given individuals the "right to be forgotten" via search—but is the right to personal privacy really just censorship in disguise?

Pols Differ on Who's Less Informed About 'Hidden  Hazards'

Pols Differ on Who's Less Informed About 'Hidden Hazards'

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In Senate hearing on an online security report, McCain says networks and advertisers need to get with the program; McCaskill says consumers do.

Target CEO Quits in Shadow of Data Breach

Target CEO Quits in Shadow of Data Breach

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Fallout from the data breach claims Gregg Steinhafel, who, as leader of the retailer, claimed personal responsibility for the invasion of millions of customer records.

White House Supports Self-Regulation in Data-Driven Marketing

White House Supports Self-Regulation in Data-Driven Marketing

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In its Big Data report released Thursday, the White House stood behind data-driven marketing, though federal legislation remains unlikely.

Q&A: Balancing Data With Trust

Q&A: Balancing Data With Trust

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MSC's VP of marketing and communications discusses what data pitfalls marketers should avoid, and how they can initiate a constructive data exchange.

Growth Hacking and the App-Spam Scam

Growth Hacking and the App-Spam Scam

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Top social and gaming apps play fast and loose with users' contact lists, with little out there to stop them, claims a new study.

News Byte: Half of Americans Now "Very Concerned" About Data Breaches

News Byte: Half of Americans Now "Very Concerned" About Data Breaches

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Three fifths say their worries have increased in past 12 months and 80% want new laws on third-party data usage, according to a study.

Coburn: 'Let's Talk About Government Data Breaches'

Coburn: 'Let's Talk About Government Data Breaches'

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Senate hearing on data breaches paints a picture of cyber crime that ranges far beyond Target and data brokers.

Data Byte: Target Is Least Trusted Company for Handling Data

Data Byte: Target Is Least Trusted Company for Handling Data

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Amazon and Walmart fare better, but 60% are reticent to share personal info inside stores.

Too Personal? It Depends.

Too Personal? It Depends.

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In the ongoing personalization-versus-privacy debate, several realities have surfaced. Let's break it down.

Stop Following Me!

Stop Following Me!

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That's the reaction of nearly nine out of 10 mobile device users to being tracked in stores, according to a survey. Even share-happy Millennials are spooked—77% of them say, "Back off!"

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

How predictive analytics has been benefiting marketers—and customers—for decades.

Infographic: Consumers Consider Data Sharing a Bunch of Blarney

Infographic: Consumers Consider Data Sharing a Bunch of Blarney

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Marketers need more than just luck to convince consumers to share their data.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...