Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
Privacy is a topic that's on everyone's mind. But some say it has less to do with data management platforms and more to do with certain anxieties in the industry.
The settlement will be split by 37 states; Google promises not to override cookie blocking settings in the future without consumer consent.
I buy too much moisturizer, bathroom cleaner, and hand sanitizer. I know this because when I check out at Target the cashier hands me coupons for diapers.
In Reddit Q&A, Maureen Ohlhausen suggests people look elsewhere if they have issues with an online provider's data collection policies.
Schmidt calls agency's tapping of data centers "outrageous," complains to White House.
The agency scans accounts of millions of users daily, though neither they nor marketers are likely to care, experts say.
CEO Linda Woolley announces creation of the Data Protection Alliance and calls for passage of a data security law.
Marketers need to anticipate customers' privacy concerns, so "Privacy by Design" is sure to become a mantra in the marketing community.
Facebook's VP of product marketing for ads discusses the maturation of the social network's targeting cabilities.
Some 20 stakeholders in online privacy find common ground on DNT. A policy announcement is expected in early 2014.
Facebook ends search privacy setting allowing users to regulate who can look them up by name.
Marketers espouse the benefits of online tracking. But are they speaking in an echo chamber?
70% accuracy might not be good enough for trans-Atlantic flight navigation or accounts receivable, but it's fine for marketing.
DAA will convene privacy issue stakeholders next month in San Francisco to form a new group.
5 reasons preference management is good for compliance and marketing ROI.
Aboutthedata.com could be the beginning of the end of irrelevant marketing messages.
More than three-quarters of smartphone users hold themselves most accountable for protecting their own privacy, says a new survey.
Amid FTC inquiries, Acxiom launches the site AboutTheData.com to give consumers the ability to view and edit their personal information.
It's demagoguery, counters the Direct Marketing Association, that unfairly targets legal, regulated practices.
Technology has become a part of us. Your device probably knows more about you than your close friend.
Are Google's automated email scanning practices fair?
Foreign governments, apparently, don't trust public clouds in the U.S. with their secret data. Should you?
The private email service Lavabit was shut down by its founder, who cautioned against trusting private data to American companies.
With consumer data growing—in size, influence and importance—having a strategic plan to manage and use those information assets has never been more important.
The W3C's Tracking Protection Working Group rejects a compromise proposal from the Digital Advertising Alliance, which vows to forge ahead.
Commissioner Julie Brill calls for an intensified initiative on the part of data brokers to cede control over personal information to private citizens.
A former Deputy Director of the FTC unit, Jessica Rich helped craft child privacy rules and is expected to keep the pressure on marketers over privacy issues.
DMA, U.S. Chamber of Commerce, and other associations joined forces in filing an amicus brief in the controversial class-action lawsuit likely to impact Internet commerce practices.
Company of the week
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.