Three fifths say their worries have increased in past 12 months and 80% want new laws on third-party data usage, according to a study.
Senate hearing on data breaches paints a picture of cyber crime that ranges far beyond Target and data brokers.
Amazon and Walmart fare better, but 60% are reticent to share personal info inside stores.
In the ongoing personalization-versus-privacy debate, several realities have surfaced. Let's break it down.
That's the reaction of nearly nine out of 10 mobile device users to being tracked in stores, according to a survey. Even share-happy Millennials are spooked—77% of them say, "Back off!"
How predictive analytics has been benefiting marketers—and customers—for decades.
Marketers need more than just luck to convince consumers to share their data.
A new survey reveals that while consumers are more likely to side with privacy activists, they're still willing to give brands a chance.
The more that Big Data is married with powerful personalization, the better for consumer privacy.
Profits drop by $441 million in the retailer's fourth quarter due to the calamitous breach in customer data files.
How marketers can gain consumer trust and keep their own personal information secure.
Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick.
Sen. Jay Rockefeller releases a new bill to regulate data brokers, but data-driven marketing stakeholders—and maybe even the FTC—deem it unnecessary.
Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.
The Target and Neiman Marcus customer data breaches have credit card issuers and retail leaders each pointing fingers at the other.
Not just fraud victims, but all U.S. customers will be extended one year's free credit and identity monitoring.
The U.S. federal appeals court says the commission cannot force broadband providers to treat all Internet traffic equally.
The retailer's own investigation learns that some names, mailing information, and phone numbers were obtained by hackers.
Increased attention to the issue brought on by the Target data breach, thinks the Judiciary Committee chairman, could make the sixth time the charm.
Cookie blocking doesn't just affect advertisers; the change will also impact online marketers. With cookies out, new standards will arise.
Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
Privacy is a topic that's on everyone's mind. But some say it has less to do with data management platforms and more to do with certain anxieties in the industry.
The settlement will be split by 37 states; Google promises not to override cookie blocking settings in the future without consumer consent.
I buy too much moisturizer, bathroom cleaner, and hand sanitizer. I know this because when I check out at Target the cashier hands me coupons for diapers.
In Reddit Q&A, Maureen Ohlhausen suggests people look elsewhere if they have issues with an online provider's data collection policies.
Schmidt calls agency's tapping of data centers "outrageous," complains to White House.
The agency scans accounts of millions of users daily, though neither they nor marketers are likely to care, experts say.
CEO Linda Woolley announces creation of the Data Protection Alliance and calls for passage of a data security law.
Marketers need to anticipate customers' privacy concerns, so "Privacy by Design" is sure to become a mantra in the marketing community.
Facebook's VP of product marketing for ads discusses the maturation of the social network's targeting cabilities.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.