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 privacy

Despite rewards, some brands fail to send targeted emails

February 01, 2012

At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people.
 

Q&A: Paul Notzold, group creative director, Aspen Marketing Services

February 01, 2012

Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.
 

Google's new privacy policy will share user data across products

January 27, 2012

Google's new overarching privacy policy will allow the company to share user data gathered from services including YouTube, Gmail, Picasa and the Google search engine, the company said in a new privacy statement.
 

Q&A: Erica DePalma, VP of digital marketing at Media Horizons

January 24, 2012

Erica DePalma, VP of digital marketing at Media Horizons, a marketing services company, discusses her new role and the potential impact of SOPA and PIPA legislation.
 

SOPA and PIPA: The Internet is still in danger

January 19, 2012

Although yesterday's widespread Web protest against SOPA and PIPA changed some lawmakers' minds, the Orwellian legislation isn't quite dead.
 

Google, Goldilocks and online privacy

January 18, 2012

To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird.
 

Q&A: Fatemeh Khatibloo, senior analyst at Forrester Research

January 18, 2012

Forrester Research senior analyst Fatemeh Khatibloo discusses the company's Jan. 18 data privacy survey and why an increasing number of Americans are abandoning digital transactions.
 

Marketing trends get personal in 2012

December 21, 2011

Targeting and personalization techniques are going to be hot stuff in 2012 and marketers will have to stay up-to-date or possibly be left in the dust.
 

Q&A: Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp.

December 01, 2011

Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp., discusses privacy concerns among global marketers.
 

Plug-ins: Search Marketing

December 01, 2011

Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.
 

IAB, MMA issue mobile marketing guidelines

October 21, 2011

The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) this week issued new guidelines that seek, respectively, to streamline the mobile ad market and codify privacy regulations.
 

Privacy organizations file FTC complaint against PepsiCo

October 19, 2011

Four consumer and privacy organizations filed a joint complaint with the Federal Trade Commission (FTC) on Oct. 19 alleging that PepsiCo and subsidiary Frito-Lay North America engaged in deceptive and unfair digital marketing practices.
 

Q&A: Patrick McLean, VP of digital marketing, Capital One

October 01, 2011

Patrick McLean, VP of digital marketing, Capital One, discusses his company's use of real-time marketing.
 

Self-regulatory programs in hot seat over effectiveness

August 01, 2011

Academic research released last month has prompted more doubt about the effectiveness of online behavioral tracking self-regulatory programs, which lawmakers and consumer privacy advocates had already decried as subpar.
 

Consumers' privacy falls on marketers

August 01, 2011

Industry self regulation of online behavioral tracking is falling far short of expectations, according to a Stanford University Security Lab study published in July. Online ad companies, including 24/7 Real Media and AudienceScience, violated their own policies on tracking opted-out consumers, according to the research (page 3).
 

Q&A: Jason Mittelstaedt, CMO of RightNow

July 20, 2011

Jason Mittelstaedt, CMO of RightNow, a customer experience management (CEM) technology company, explains the distinction between CRM and CEM and why social media may never be a platform for direct marketing.
 

Agencies educate clients on privacy

July 01, 2011

As the online consumer privacy debate takes shape on Capitol Hill, direct marketing agencies are educating their clients on how to actively engage consumers though mobile and social media but stay within legal and ethical bounds.
 

Data integration a must for real-time marketing

July 01, 2011

To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet.
 

Mobile giants walk privacy tightrope

June 01, 2011

Executives from Apple and Google met with Congress regarding the issue, indicating that the privacy versus marketing debate will only become more heated as smartphones gain in popularity.
 

Is third-party data tracking acceptable?

June 01, 2011

Dennis Dayman, chief privacy and security officer at Eloqua, and Eric Picard, chief product officer at Traffiq, discuss whether third-party data tracking is acceptable.
 

Social widgets tracking browsing behavior? Crazy.

May 19, 2011

The always-developing, never-ending saga of consumers' "They're doing what?!" reaction to online data collection continued this week with The Wall Street Journal's report that Facebook, Twitter and Google can each track and aggregate members' browsing behavior on any site that contains their own share-enabling widgets, regardless of whether the user shares the page's content.
 

David Wachs, founder/president of Cellit

May 18, 2011

Cellit founder/president David Wachs discusses mobile sites, message timing and consumer privacy
 

Q&A: Arthur Sweetser, CMO of 89 Degrees

May 11, 2011

Arthur Sweetser, the CMO of 89 Degrees, an integrated marketing agency with a focus on data and analytics, discusses the definition of cloud marketing and why he thinks data collection is more important than good creative.
 

Google adds to social strategy with +1

May 01, 2011

Google began to roll out its latest social tool, +1, in late March in an effort to enable consumers to see what search results their friends and family members recommend. The company also signaled that it intends to incorporate social media information from networks such as Twitter to further 
influence +1 results.
 

Another federal privacy bill introduced

April 13, 2011

It's been a banner week for privacy legislation. On the heels of Tuesday's introduction of a US Senate privacy 'bill of rights,' US Rep. Cliff Stearns (R-Fla.) unveiled prospective privacy legislation on Wednesday that would also require brands to tell customers what data they're tracking.
 

Obama administration backs 'online bill of rights'

March 16, 2011

The Obama administration urged Congress to create federal legislation that would allow consumers new online privacy rights and give the Federal Trade Commission (FTC) enforcement authority, federal officials told a Senate committee on March 16. Lawrence Strickling, an assistant secretary within the Commerce Department, said the White House "recommends that legislation set forth baseline consumer data privacy protections - that is a consumer 'privacy bill of rights.'"
 

Ad industry leaders uncertain how to move forward on Do Not Track

March 16, 2011

Mozilla's chief executive painted a picture of dismissive and clueless ad industry CEOs, uncertain about how to move forward on consumer privacy issues, in a series of media interviews published this week.
 

Defining Do Not Track so it doesn't 'break' the Internet

Steven Vine, chief privacy officer, Datran Media March 02, 2011

Things move fast in the digital world, so it can be easy to miss the emergence of revolutionary change. A revolution in online advertising has happened over the past couple months, the significance of which many in our industry have missed. But it is not too late to negotiate peace with the revolutionaries.
 

On the watch for Do Not Track bills

February 09, 2011

We're keeping an eye on the US House of Representatives this week to see if this Congress' first Do Not Track bill is introduced. The Hill reported last week that US Rep. Jackie Speier (D-CA) was about to introduce prospective legislation that would regulate the collection of consumer data on the Web.
 

Warning to retailers: Don't clutter my e-mail inbox

Scott Donaton, CEO, Ensemble February 01, 2011

Just minutes after the ball dropped to usher in the new year, my Blackberry buzzed. I had already hugged or called my closest family and friends but was happy to accept the good wishes of another.