privacy

News Byte: Half of Americans Now "Very Concerned" About Data Breaches

News Byte: Half of Americans Now "Very Concerned" About Data Breaches

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Three fifths say their worries have increased in past 12 months and 80% want new laws on third-party data usage, according to a study.

Coburn: 'Let's Talk About Government Data Breaches'

Coburn: 'Let's Talk About Government Data Breaches'

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Senate hearing on data breaches paints a picture of cyber crime that ranges far beyond Target and data brokers.

Data Byte: Target Is Least Trusted Company for Handling Data

Data Byte: Target Is Least Trusted Company for Handling Data

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Amazon and Walmart fare better, but 60% are reticent to share personal info inside stores.

Too Personal? It Depends.

Too Personal? It Depends.

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In the ongoing personalization-versus-privacy debate, several realities have surfaced. Let's break it down.

Stop Following Me!

Stop Following Me!

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That's the reaction of nearly nine out of 10 mobile device users to being tracked in stores, according to a survey. Even share-happy Millennials are spooked—77% of them say, "Back off!"

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

How predictive analytics has been benefiting marketers—and customers—for decades.

Infographic: Consumers Consider Data Sharing a Bunch of Blarney

Infographic: Consumers Consider Data Sharing a Bunch of Blarney

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Marketers need more than just luck to convince consumers to share their data.

Private Lives and Brands: 'We love you; we love you not.'

Private Lives and Brands: 'We love you; we love you not.'

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A new survey reveals that while consumers are more likely to side with privacy activists, they're still willing to give brands a chance.

Oracle's Blue Kai Deal Could Prove a Boon for Data Brokers

Oracle's Blue Kai Deal Could Prove a Boon for Data Brokers

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The more that Big Data is married with powerful personalization, the better for consumer privacy.

News Byte: Data Breach Socks Target Earnings by 46%

News Byte: Data Breach Socks Target Earnings by 46%

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Profits drop by $441 million in the retailer's fourth quarter due to the calamitous breach in customer data files.

The Data Exchange: A Mutual Commitment

The Data Exchange: A Mutual Commitment

How marketers can gain consumer trust and keep their own personal information secure.

News Byte: Google Buys Bot-Battler

News Byte: Google Buys Bot-Battler

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Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick.

DATA Act Brokers a Debate

DATA Act Brokers a Debate

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Sen. Jay Rockefeller releases a new bill to regulate data brokers, but data-driven marketing stakeholders—and maybe even the FTC—deem it unnecessary.

Balancing Engagement With Privacy Is a Juggling Act

Balancing Engagement With Privacy Is a Juggling Act

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Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.

Retailers, Bankers Haggle Over Blame for Data Breaches

Retailers, Bankers Haggle Over Blame for Data Breaches

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The Target and Neiman Marcus customer data breaches have credit card issuers and retail leaders each pointing fingers at the other.

News Byte: Target Offers ID Theft Protection to Customers

News Byte: Target Offers ID Theft Protection to Customers

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Not just fraud victims, but all U.S. customers will be extended one year's free credit and identity monitoring.

D.C. Circuit Rules Against FCC's Net Neutrality Regulations

D.C. Circuit Rules Against FCC's Net Neutrality Regulations

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The U.S. federal appeals court says the commission cannot force broadband providers to treat all Internet traffic equally.

News Byte: Target Says 70 Million Affected by Data Breach

News Byte: Target Says 70 Million Affected by Data Breach

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The retailer's own investigation learns that some names, mailing information, and phone numbers were obtained by hackers.

Sen. Leahy Reintroduces Data Privacy Act

Sen. Leahy Reintroduces Data Privacy Act

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Increased attention to the issue brought on by the Target data breach, thinks the Judiciary Committee chairman, could make the sixth time the charm.

Are Cookies Going Stale?

Are Cookies Going Stale?

Cookie blocking doesn't just affect advertisers; the change will also impact online marketers. With cookies out, new standards will arise.

Is Data Management an Oxymoron?

Is Data Management an Oxymoron?

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Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.

How the Cookie Crumbles

How the Cookie Crumbles

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Privacy is a topic that's on everyone's mind. But some say it has less to do with data management platforms and more to do with certain anxieties in the industry.

Google Settles Safari Privacy Suit for $17 Million

Google Settles Safari Privacy Suit for $17 Million

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The settlement will be split by 37 states; Google promises not to override cookie blocking settings in the future without consumer consent.

Dear Target, I'm NOT pregnant (Or Wait, Am I?)

Dear Target, I'm NOT pregnant (Or Wait, Am I?)

I buy too much moisturizer, bathroom cleaner, and hand sanitizer. I know this because when I check out at Target the cashier hands me coupons for diapers.

News Byte: FTC Commish Tells Consumers to Police Their Own Privacy

News Byte: FTC Commish Tells Consumers to Police Their Own Privacy

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In Reddit Q&A, Maureen Ohlhausen suggests people look elsewhere if they have issues with an online provider's data collection policies.

News Byte: Google Chief Slams NSA for Peeping

News Byte: Google Chief Slams NSA for Peeping

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Schmidt calls agency's tapping of data centers "outrageous," complains to White House.

NSA Gets Hooks Into Google and Yahoo Data Centers

NSA Gets Hooks Into Google and Yahoo Data Centers

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The agency scans accounts of millions of users daily, though neither they nor marketers are likely to care, experts say.

DMA Asks Lawmakers to Protect Data-Driven Economy

DMA Asks Lawmakers to Protect Data-Driven Economy

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CEO Linda Woolley announces creation of the Data Protection Alliance and calls for passage of a data security law.

Privacy Just Won't Keep Its Nose Out of Your Business

Privacy Just Won't Keep Its Nose Out of Your Business

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Marketers need to anticipate customers' privacy concerns, so "Privacy by Design" is sure to become a mantra in the marketing community.

The Evolution of Facebook Advertising: What's Not to Like?

The Evolution of Facebook Advertising: What's Not to Like?

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Facebook's VP of product marketing for ads discusses the maturation of the social network's targeting cabilities.

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