How "personal" should you get with customers? It depends.
The personalized documentary series "Do Not Track" explores the inner-workings and transparency of the modern Web economy.
For marketers concerned about cookie-less tracking of customers, TRUSTe issues a new solution.
But privacy and security concerns can make them go bananas.
The system bypasses the email channel to automatically deliver and store receipts in shoppers' devices.
Yesterday, on Privacy Day, business leaders celebrated the sanctity of their customers' data. The question is, can they protect their own?
The Online Trust Alliance kicks off a week-long tour of high-level briefings on best practices in data-driven marketing.
But consumers are confident that the government and brands will brew up a solution
But that doesn't stop them from sharing information with certain sectors.
It's time for a data privacy checkup.
Bad weather is brewing in the marketing cloud, says a new study. Fully 100% of leading airline, insurance, and retail sites host unwanted intruders.
A breakdown of DMA vs. Brohl
Systematic data breaches continue to proliferate. JP Morgan Chase and other banks were infiltrated by Russian hackers this month.
Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?
The company says the intrusion was part of a broad-based hacking of retailers that endured from January through August.
The grocery chain believes payment card account numbers, owners' names, and expiration dates may have been hacked via POS systems at 180 stores.
Like the view of the proverbial forest, sometimes a broader view may be better.
Individuals with expertise in Web privacy issues are being sought to begin meetings this summer.
Some quick info hits to keep you up-to-date, including the percentage U.S. consumers who prefer to access content online.
Why the 1986 law doesn't cut it in today's modern marketing world.
A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.
A majority of House members now support amendments to ECPA that would limit government access to customer data.
Apple's decision to randomize media access control codes in iOS 8 begins the dismantling of a major stumbling block to locating consumers via mobile devices.
Not all consumers think data collection is the cat's meow.
FTC Commissioner Brill wants marketers to be more democratic with their messages and offers. But being selective is what direct marketers get paid to do.
A European Court ruling has given individuals the "right to be forgotten" via search—but is the right to personal privacy really just censorship in disguise?
In Senate hearing on an online security report, McCain says networks and advertisers need to get with the program; McCaskill says consumers do.
Fallout from the data breach claims Gregg Steinhafel, who, as leader of the retailer, claimed personal responsibility for the invasion of millions of customer records.
In its Big Data report released Thursday, the White House stood behind data-driven marketing, though federal legislation remains unlikely.
MSC's VP of marketing and communications discusses what data pitfalls marketers should avoid, and how they can initiate a constructive data exchange.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...