But privacy and security concerns can make them go bananas.
The system bypasses the email channel to automatically deliver and store receipts in shoppers' devices.
Yesterday, on Privacy Day, business leaders celebrated the sanctity of their customers' data. The question is, can they protect their own?
The Online Trust Alliance kicks off a week-long tour of high-level briefings on best practices in data-driven marketing.
But consumers are confident that the government and brands will brew up a solution
But that doesn't stop them from sharing information with certain sectors.
It's time for a data privacy checkup.
Bad weather is brewing in the marketing cloud, says a new study. Fully 100% of leading airline, insurance, and retail sites host unwanted intruders.
A breakdown of DMA vs. Brohl
Systematic data breaches continue to proliferate. JP Morgan Chase and other banks were infiltrated by Russian hackers this month.
Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?
The company says the intrusion was part of a broad-based hacking of retailers that endured from January through August.
The grocery chain believes payment card account numbers, owners' names, and expiration dates may have been hacked via POS systems at 180 stores.
Like the view of the proverbial forest, sometimes a broader view may be better.
Individuals with expertise in Web privacy issues are being sought to begin meetings this summer.
Some quick info hits to keep you up-to-date, including the percentage U.S. consumers who prefer to access content online.
Why the 1986 law doesn't cut it in today's modern marketing world.
A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.
A majority of House members now support amendments to ECPA that would limit government access to customer data.
Apple's decision to randomize media access control codes in iOS 8 begins the dismantling of a major stumbling block to locating consumers via mobile devices.
Not all consumers think data collection is the cat's meow.
FTC Commissioner Brill wants marketers to be more democratic with their messages and offers. But being selective is what direct marketers get paid to do.
A European Court ruling has given individuals the "right to be forgotten" via search—but is the right to personal privacy really just censorship in disguise?
In Senate hearing on an online security report, McCain says networks and advertisers need to get with the program; McCaskill says consumers do.
Fallout from the data breach claims Gregg Steinhafel, who, as leader of the retailer, claimed personal responsibility for the invasion of millions of customer records.
In its Big Data report released Thursday, the White House stood behind data-driven marketing, though federal legislation remains unlikely.
MSC's VP of marketing and communications discusses what data pitfalls marketers should avoid, and how they can initiate a constructive data exchange.
Top social and gaming apps play fast and loose with users' contact lists, with little out there to stop them, claims a new study.
Three fifths say their worries have increased in past 12 months and 80% want new laws on third-party data usage, according to a study.
Senate hearing on data breaches paints a picture of cyber crime that ranges far beyond Target and data brokers.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.