The Tweet Beat: Marketing Heartbleed

Share this content:
Has Heartbleed been exploited for marketing purposes?
Has Heartbleed been exploited for marketing purposes?

The entire world's been bugging out over Heartbleed—what it means to brands, to personal security, to the Internet at large. But now that it appears most companies are taking steps to deal with the OpenSSL flaw (affected sites, including Dropbox, Gmail, Facebook, Tumblr, Yahoo, and YouTube, have all released patches), and everyone's become used to the idea that the Internet has had a massive security hole for the last two years that no one seemed to know about—the discussion has shifted a bit.

Yesterday TechCrunch called Heartbleed: “The first security bug with a cool logo”—a cynical sentiment echoing around the Internet right now. Not only could you download the Heartbleed logo right from the Heartbleed website, Codenomicon, the Finnish company that first discovered and brought attention to the flaw, has been called out for capitalizing on all the brouhaha. And brands have also gotten in on the action. Hey, Heartbleed is hot right now.

Here's the buzz:

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above