The Tweet Beat: Marketing Heartbleed

Share this content:
Has Heartbleed been exploited for marketing purposes?
Has Heartbleed been exploited for marketing purposes?

The entire world's been bugging out over Heartbleed—what it means to brands, to personal security, to the Internet at large. But now that it appears most companies are taking steps to deal with the OpenSSL flaw (affected sites, including Dropbox, Gmail, Facebook, Tumblr, Yahoo, and YouTube, have all released patches), and everyone's become used to the idea that the Internet has had a massive security hole for the last two years that no one seemed to know about—the discussion has shifted a bit.

Yesterday TechCrunch called Heartbleed: “The first security bug with a cool logo”—a cynical sentiment echoing around the Internet right now. Not only could you download the Heartbleed logo right from the Heartbleed website, Codenomicon, the Finnish company that first discovered and brought attention to the flaw, has been called out for capitalizing on all the brouhaha. And brands have also gotten in on the action. Hey, Heartbleed is hot right now.

Here's the buzz:

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above