News Byte: Google Chief Slams NSA for Peeping

Share this content:
Schmidt: Expects more revelations to follow
Schmidt: Expects more revelations to follow

Google Executive Chairman Eric Schmidt said that, if true, allegations that the National Security Agency had breached the security of data centers owned by his company and others are “outrageous.” He made the assertion in an interview with the Wall Street Journal, adding that “it's perfectly possible there are more revelations to come.”

Schmidt said his company promptly registered complaints with the NSA, President Barack Obama, and several members of Congress. In a statement issued after the revelations last week, the NSA fired back that it “conducts all of its activities in accordance with applicable laws, regulations, and policies—and assertions to the contrary do a grave disservice to the nation.”

During a 30-day period at the end of 2012, NSA field collectors allegedly processed more than 181 million records showing who sent or received emails and when, as well as users' access of text, audio, and video, according to a report sourcing top secret documents published in The Washington Post.

But marketers' efforts may not be directly impacted by such breaches, say privacy experts. “The way consumers will be affected by this is if their services are affected by some reaction on the part of Google or Yahoo,” Joe Lorenzo Hall, senior staff technologist at the Center for Democracy and Technology, told Direct Marketing News.

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above