Google Settles Safari Privacy Suit for $17 Million

Share this content:
Safari: No time for cookies
Safari: No time for cookies

Google has agreed to pay $17 million to 37 states to settle a suit over its unauthorized placement of cookies on computers using Apple Safari web browser in 2011 and 2012.

Safari is set by default to block third-party cookies, including those set by Google's DoubleClick advertising platform. But from June 2011 through early 2012, Google circumvented the Safari privacy settings without the consent or knowledge of consumers. The company disabled its coding in February of 2012 when word about its Safari tracking was revealed on the Internet.

In addition to the cash settlement, Google agreed to:

  • Not deploy the type of code used in this case to override a browser's cookie blocking settings without the consumer's consent unless it's necessary to do so to address fraud, security, or technical issues
  • Not misrepresent or omit material information to consumers about how they can manage how Google serves advertisements to their browsers
  • Improve the information it gives consumers regarding cookies and how they are used by Google
  • Maintain systems designed to ensure the expiration of the third-party cookies set on Safari Web browsers while their default settings had been circumvented

“By tracking millions of people without their knowledge, Google violated not only their privacy, but also their trust," says New York Attorney General Schneiderman, whose state collected $900,000 in the settlement. "We must give consumers the reassurance that they can browse the Internet safely and securely.”

Loading links....
close

Next Article in Privacy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here