Are Marketers and Consumers on Different Planets? [Infographic]

Share this content:

Executives believe their marketing efforts influence buyers' decisions, but consumers are more likely to purchase after viewing firsthand resources.

There's an old saying that men are from Mars and women are from Venus. It seems that marketers and consumers are living on separate planets, too.

According to a new study by Experticity, 83% of the 217 senior marketing executives surveyed say content marketing is extremely or somewhat effective at influencing buyer decisions. Social media (82%), word-of-mouth marketing (80%), and CRM and loyalty (76%) are also deemed valuable tactics. However, only about half (55%) of the 300 consumers surveyed trust marketing materials. Not surprisingly, consumers are much more likely to trust and be swayed by firsthand resources, such as family or friends.

What marketers think is effective shouldn't eclipse what consumers say is effective. So, marketers should provide access to these firsthand resources, through avenues such as online reviews, to build trust and drive purchase among consumers; otherwise, they run the risk of having their ROI go into retrograde.

We know you love infographics. Check out some more Direct Marketing News originals.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above