App of the Week: TRUSTe

Share this content:

Mobile consumers can now take better control of their privacy preferences.

A screenshot of TRUSTe's mobile app
A screenshot of TRUSTe's mobile app

TRUSTe's privacy app aims to simplify the process of opting out of behaviorally targeted ads on mobile devices. It also allows users to communicate directly with advertisers about which ads they'd like to see.

When opting out of targeted ads, according to the organization, users will continue to see ads but advertisers will cease to target them based on mobile and Web habits. If users continue to receive targeted ads, they can inform the advertiser as to what type of ads they do and do not wish to see.

Conversely, the app enables advertisers to provide privacy controls and more relevant ads for consumers, and helps them ensure compliance with industry self-regulatory guidelines and increase the use and relevance of Interest-based ads in a privacy-friendly manner.

The app integrates two solutions from TRUSTe's Data Privacy Management Platform: TRUSTed Ads, a privacy solution that enables consumers to opt out of and back into interest-based ads, and TRUSTed Interests, a consumer interests management solution that allows users to select different categories of interests for the ads they receive.

You can't argue with results:

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above