Privacy Troubles Continue for Toys 'R' UsThe New Jersey Division of Consumer Affairs has subpoenaed privacy-related documents from Toysrus.com and will consider whether its data-sharing practices violate New Jersey's Consumer Fraud Act, according to news reports.
Although neither the Division of Consumer Affairs nor Toys 'R' Us returned calls for comment, reports claim that the state launched an investigation this month into the toy retailer's online privacy practices.
At least 10 pending class-action lawsuits alleging that customers' privacy was compromised at the company's Toysrus.com and Babiesrus.com Web sites have been filed since August.
Despite assertions by Coremetrics that it had no claim to Toys 'R' Us data, other than to analyze it, the toy retailer terminated its use of Coremetrics' services on Aug. 15.
Also in August, Toys 'R' Us partnered with Amazon.com to develop co-branded Web sites. Amazon currently provides site development, order fulfillment and customer service for the sites -- tasks that proved problematic for Toysrus.com during the previous holiday season.