Privacy Technology Unveiled

Share this article:
The public got its first look this week at prototype technology from a variety of companies that would allow Web surfers to match their privacy preferences against the information gathering practices of the sites they visit without having to read the sites' privacy policies.


The technology is the first of its kind designed to comply with specifications resulting from an industrywide initiative dubbed the Platform for Privacy Preferences Project, or P3P.


Also, P3P got a major boost this week when Microsoft said it would design its next version of Windows, named Whistler, to support its specifications.


P3P has been in development for three years by the World Wide Web Consortium, or W3C, a group run jointly by the MIT Laboratory for Computer Science, the National Institute for Research in Computer Science and Control in France, and Keio University in Japan.


Representatives of about 30 technology companies gathered at W3C's so-called interoperability session in New York City to learn about and demonstrate P3P-compliant products. Marketing services firm Engage Technologies and IBM were among the demonstrators.


The White House has endorsed the initiative. Microsoft and America Online also have pledged to design their Web browsers to support P3P.


Also, America Online, AT&T, Hewlett-Packard, IBM, Microsoft, Proctor & Gamble and the White House said their Web sites are P3P compliant.


Final P3P specifications are reportedly at least six months way.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.