Privacy Protection

Consumer Privacy Protection Reaches the Highest Court in the Land

Consumer Privacy Protection Reaches the Highest Court in the Land

A breakdown of DMA vs. Brohl

Are Marketers Getting Too Personal?

Are Marketers Getting Too Personal?

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The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.

Mobile Analytics Opt-Out Service for Consumers Debuts

Mobile Analytics Opt-Out Service for Consumers Debuts

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Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.

Consumer Privacy Versus Big Data

Consumer Privacy Versus Big Data

As a country, as a world, as legislators and consumers, how do we balance Big Data and consumer privacy?

DMA Seeks Extension to COPPA Rule Deadline

DMA Seeks Extension to COPPA Rule Deadline

19 trade associations have sent a letter to FTC Secretary Donald Clark requesting an extended deadline to implement the amendments to the Children's Online Privacy Protection Act (COPPA) Rule.

Interview: Sarah Branam, privacy manager, Epsilon

Interview: Sarah Branam, privacy manager, Epsilon

Epsilon knows the advantages—and risks—of collecting consumer data.

Segmenting the Privacy-Centric Customer

Segmenting the Privacy-Centric Customer

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Privacy-centric consumers tend to be over 40 and educated, but can lift their angry voices up from any demographic sector if provoked.

The company line on consumer privacy

The company line on consumer privacy

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Marketers rely on rich customer data in order to better sell relevant services and products. But how do customers feel and what are the potential risks for brands that are careless with personal data?

Yahoo announces big data solution amid CEO departure

Yahoo announces big data solution amid CEO departure

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One day following the news that Yahoo CEO Scott Thompson will step down due to controversy over his resume embellishments, the company announced the scheduled debut of a solution called Genome in July.

Myspace reaches settlement with FTC

Myspace reaches settlement with FTC

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Myspace has agreed to settle Federal Trade Commission charges that the company misrepresented its privacy policy to consumers.

TRUSTe launches mobile ad privacy tool: ad:tech San Francisco

TRUSTe launches mobile ad privacy tool: ad:tech San Francisco

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Online security firm TRUSTe has launched "TRUSTed Mobile Ads," a tool allowing consumers to opt out of mobile ads from participating companies, confirmed the firm's CEO Chris Babel during ad:tech San Francisco.

Road rules for mobile privacy

Road rules for mobile privacy

Mobile marketers need to make privacy a brand asset, not a liability.

Yahoo to launch Do Not Track feature

Yahoo to launch Do Not Track feature

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Yahoo users will be able to opt out of third-party website tracking beginning this summer by implementing a "Do Not Track" (DNT) header feature, said Shane Wiley, VP of privacy and data governance at Yahoo.

FTC recommendations add fuel to the online privacy inferno

FTC recommendations add fuel to the online privacy inferno

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The FTC's recommendations do little more than stir a drink that should have been drunk already.

White House unveils "Consumer Privacy Bill of Rights"

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The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.

Reports: Apple to tighten app privacy rules

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Apple will require application developers to obtain explicit permission from iPhone and iPad users before they can store the users' contact lists, according to several media reports.

Google's new privacy policy will share user data across products

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Google's new overarching privacy policy will allow the company to share user data gathered from services including YouTube, Gmail, Picasa and the Google search engine, the company said in a new privacy statement.

Q&A: Fatemeh Khatibloo, senior analyst at Forrester Research

Q&A: Fatemeh Khatibloo, senior analyst at Forrester Research

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Forrester Research senior analyst Fatemeh Khatibloo discusses the company's Jan. 18 data privacy survey and why an increasing number of Americans are abandoning digital transactions.

Q&A: Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp.

Q&A: Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp.

Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp., discusses privacy concerns among global marketers.

Facebook settles with FTC over privacy violations

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Facebook agreed to settle with the Federal Trade Commission (FTC) on Nov. 29 over charges that it violated the Federal Trade Commission Act by making public to advertisers consumers' private information.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...