April 24, 2013
19 trade associations have sent a letter to FTC Secretary Donald Clark requesting an extended deadline to implement the amendments to the Children's Online Privacy Protection Act (COPPA) Rule.
January 01, 2013
Epsilon knows the advantages—and risks—of collecting consumer data.
January 01, 2013
Privacy-centric consumers tend to be over 40 and educated, but can lift their angry voices up from any demographic sector if provoked.
July 06, 2012
Marketers rely on rich customer data in order to better sell relevant services and products. But how do customers feel and what are the potential risks for brands that are careless with personal data?
May 14, 2012
One day following the news that Yahoo CEO Scott Thompson will step down due to controversy over his resume embellishments, the company announced the scheduled debut of a solution called Genome in July.
May 08, 2012
Myspace has agreed to settle Federal Trade Commission charges that the company misrepresented its privacy policy to consumers.
April 03, 2012
Online security firm TRUSTe has launched "TRUSTed Mobile Ads," a tool allowing consumers to opt out of mobile ads from participating companies, confirmed the firm's CEO Chris Babel during ad:tech San Francisco.
April 01, 2012
Mobile marketers need to make privacy a brand asset, not a liability.
March 29, 2012
Yahoo users will be able to opt out of third-party website tracking beginning this summer by implementing a "Do Not Track" (DNT) header feature, said Shane Wiley, VP of privacy and data governance at Yahoo.
March 27, 2012
The FTC's recommendations do little more than stir a drink that should have been drunk already.
The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.
Apple will require application developers to obtain explicit permission from iPhone and iPad users before they can store the users' contact lists, according to several media reports.
Google's new overarching privacy policy will allow the company to share user data gathered from services including YouTube, Gmail, Picasa and the Google search engine, the company said in a new privacy statement.
January 18, 2012
Forrester Research senior analyst Fatemeh Khatibloo discusses the company's Jan. 18 data privacy survey and why an increasing number of Americans are abandoning digital transactions.
December 01, 2011
Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp., discusses privacy concerns among global marketers.
Facebook agreed to settle with the Federal Trade Commission (FTC) on Nov. 29 over charges that it violated the Federal Trade Commission Act by making public to advertisers consumers' private information.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
