Privacy Policy

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

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Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.

We All Need to Take Shared Responsibility

We All Need to Take Shared Responsibility

Protecting online privacy is a shared responsibility, and businesses, consumers, and government all have a part to play.

The Issue of Data Governance

The Issue of Data Governance

Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.

DMA Seeks Extension to COPPA Rule Deadline

DMA Seeks Extension to COPPA Rule Deadline

19 trade associations have sent a letter to FTC Secretary Donald Clark requesting an extended deadline to implement the amendments to the Children's Online Privacy Protection Act (COPPA) Rule.

CISPA passes House amid continued concerns over inadequate privacy safeguards

CISPA passes House amid continued concerns over inadequate privacy safeguards

On Thursday, the House passed CISPA, which implements formalized protocols for sharing cyber intelligence information among the U.S. government.

Stop Relying on Search Engines, Diversify Your Keyword Strategy

Stop Relying on Search Engines, Diversify Your Keyword Strategy

With a fundamental change in how search engines are tracking and sharing information, access to data is weakening.

Making Privacy Table Stakes

Making Privacy Table Stakes

Companies that use Privacy by Design can better balance targeted marketing outreach with customer expectations.

Interview: Sarah Branam, privacy manager, Epsilon

Interview: Sarah Branam, privacy manager, Epsilon

Epsilon knows the advantages—and risks—of collecting consumer data.

Facebook (un)rocks the vote

Facebook (un)rocks the vote

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Facebook proposes to forgo users' ability to vote on policy updates and to share data with affiliates

Data privacy: Not a priority for marketers?

Data privacy: Not a priority for marketers?

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Companies are not nearly as concerned about privacy issues as their customers are, a new study finds.

TRUSTe: Consumers wary of mobile privacy policies

TRUSTe: Consumers wary of mobile privacy policies

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A new report from privacy management and solutions provider TRUSTe reveals that consumers don't yet trust mobile targeting.

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