Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.
Protecting online privacy is a shared responsibility, and businesses, consumers, and government all have a part to play.
Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.
19 trade associations have sent a letter to FTC Secretary Donald Clark requesting an extended deadline to implement the amendments to the Children's Online Privacy Protection Act (COPPA) Rule.
On Thursday, the House passed CISPA, which implements formalized protocols for sharing cyber intelligence information among the U.S. government.
With a fundamental change in how search engines are tracking and sharing information, access to data is weakening.
Companies that use Privacy by Design can better balance targeted marketing outreach with customer expectations.
Epsilon knows the advantages—and risks—of collecting consumer data.
Facebook proposes to forgo users' ability to vote on policy updates and to share data with affiliates
Companies are not nearly as concerned about privacy issues as their customers are, a new study finds.
A new report from privacy management and solutions provider TRUSTe reveals that consumers don't yet trust mobile targeting.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.