Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.
Protecting online privacy is a shared responsibility, and businesses, consumers, and government all have a part to play.
Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.
19 trade associations have sent a letter to FTC Secretary Donald Clark requesting an extended deadline to implement the amendments to the Children's Online Privacy Protection Act (COPPA) Rule.
On Thursday, the House passed CISPA, which implements formalized protocols for sharing cyber intelligence information among the U.S. government.
With a fundamental change in how search engines are tracking and sharing information, access to data is weakening.
Companies that use Privacy by Design can better balance targeted marketing outreach with customer expectations.
Epsilon knows the advantages—and risks—of collecting consumer data.
Facebook proposes to forgo users' ability to vote on policy updates and to share data with affiliates
Companies are not nearly as concerned about privacy issues as their customers are, a new study finds.
A new report from privacy management and solutions provider TRUSTe reveals that consumers don't yet trust mobile targeting.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...