With things heating up in D.C., marketers can't stand on the sidelines.
Privacy activists hound financial services marketers they think are dodging the Fair Credit Reporting Act. With the FTC picking up the scent, their bark may draw attention.
The online marketing industry is evolving, and digital marketing agencies need to keep abreast of the changes.
Mobile marketers need to make privacy a brand asset, not a liability.
The FTC's recommendations do little more than stir a drink that should have been drunk already.
The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.
Erica DePalma, VP of digital marketing at Media Horizons, a marketing services company, discusses her new role and the potential impact of SOPA and PIPA legislation.
Facebook agreed to settle with the Federal Trade Commission (FTC) on Nov. 29 over charges that it violated the Federal Trade Commission Act by making public to advertisers consumers' private information.
Four consumer and privacy organizations filed a joint complaint with the Federal Trade Commission (FTC) on Oct. 19 alleging that PepsiCo and subsidiary Frito-Lay North America engaged in deceptive and unfair digital marketing practices.
Jason Mittelstaedt, CMO of RightNow, a customer experience management (CEM) technology company, explains the distinction between CRM and CEM and why social media may never be a platform for direct marketing.
Arthur Sweetser, the CMO of 89 Degrees, an integrated marketing agency with a focus on data and analytics, discusses the definition of cloud marketing and why he thinks data collection is more important than good creative.
It's been a banner week for privacy legislation. On the heels of Tuesday's introduction of a US Senate privacy 'bill of rights,' US Rep. Cliff Stearns (R-Fla.) unveiled prospective privacy legislation on Wednesday that would also require brands to tell customers what data they're tracking.
In the latest salvo of the hot-button information privacy issue, Sens. John McCain (R-Ariz.) and John Kerry (D-Mass.) said April 11 they will introduce a "bill of rights" intended to protect US citizens' personal information both off- and online.
Google settled Federal Trade Commission charges on March 30 that it violated consumers' privacy, as well as its own policies, when it launched social network Google Buzz in February 2010. The FTC had charged Google with violating the Federal Trade Commission Act by using Gmail customers' information for Google Buzz without their consent, according to the FTC.
The Obama administration urged Congress to create federal legislation that would allow consumers new online privacy rights and give the Federal Trade Commission (FTC) enforcement authority, federal officials told a Senate committee on March 16. Lawrence Strickling, an assistant secretary within the Commerce Department, said the White House "recommends that legislation set forth baseline consumer data privacy protections - that is a consumer 'privacy bill of rights.'"
Mozilla's chief executive painted a picture of dismissive and clueless ad industry CEOs, uncertain about how to move forward on consumer privacy issues, in a series of media interviews published this week.
We're keeping an eye on the US House of Representatives this week to see if this Congress' first Do Not Track bill is introduced. The Hill reported last week that US Rep. Jackie Speier (D-CA) was about to introduce prospective legislation that would regulate the collection of consumer data on the Web.
The Direct Marketing Association said January 31 that it will begin to enforce its online data collection self-regulatory program immediately. The announcement comes as various private companies are launching online consumer privacy initiatives.
Mozilla and Google said January 24 that they will provide options in their respective Firefox and Chrome Web browsers to block the tracking of consumers' online behavior. Mozilla will let consumers opt out of tracking and behavioral advertising in Firefox 4, while Google will add an extension to Chrome.
Online advertising self-regulation group the Digital Advertising Alliance endorsed TRUSTe's "Trusted Ads" platform on January 20, prior to the service's rollout. It is the group's third approval of an online ad platform. Online security firm TRUSTe, which launched a pilot program last year, said it will roll out the ad platform after the DAA endorsement.
The Federal Communications Commission voted in favor of "net neutrality" on December 21. The policy seeks to ensure that consumers and innovators do not have to seek permission from Internet service providers before launching new technologies, starting businesses, connecting with friends, or sharing views online.
The Interactive Advertising Bureau (IAB), an organization that counts more than 450 US media and technology companies as members, has created an office of general counsel and promoted three executives.
A coalition of privacy advocate groups are calling on the Federal Trade Commission to examine and regulate online advertising of medical goods and treatments.
What does Tuesday's midterm election mean for direct marketing professionals? In the least, it means one prominent legislator and privacy advocate will no longer be in Congress.
Internet tracking firm RapLeaf is facing a backlash from consumers this week after 'The Wall Street Journal' investigated the company's role in compiling and selling customer data to marketers.
The critically acclaimed film 'The Social Network' probably isn't the only thing bothering Facebook executives this week.
The advertising and direct marketing communities and the Council of Better Business Bureaus formally unveiled their long-awaited behavioral self-regulation initiative on October 4, describing it as a "large and major effort" to offer consumers more transparency about marketers' behavioral tracking.
NetChoice has called out website privacy and taxation proposals before Congress, saying they would damage online advertising and publishing. A federal privacy proposal from Rep. Bobby Rush (D-IL) and a discussion draft from Reps. Rick Boucher (D-VA) and Cliff Stearns (R-FL) shared the top spot on the list.
Federal Trade Commission Chairman Jon Leibowitz told members of the Senate Commerce, Science and Transportation Committee that his agency is considering various ways to improve consumer privacy protection and transparency about companies' use of online customer data.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
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