Privacy issues out in the open in today's NYT

Share this article:
Consumer privacy issues are all over today's New York Times -- in a frontpage piece about personalized cellphone advertising (heavily featuring solution provider Quattro Wireless) and in a business section article about behavioral targeting (how Google will begin showing ads based on the searcher's previous online activities).

These are issues that we cover regularly here at DMNews -- but for the average NYT reader, some of the "revelations" uncovered will be a surprise. The question is, how much of a concern are these issues for consumers? At the moment, it seems like behavioral targeting is the bigger worry among privacy advocates, but with more and more consumers using smartphones, I assume that more will demand a better understanding about what they are opting-in for.

As Mike Wehrs, the chief executive of the Mobile Marketing Association, says, mobile is an "amazingly fast-moving industry." It remains to be seen whether mobile -- or online advertising, for that matter -- can keep up with both the marketing opportunities and the consumer privacy issues at hand.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions