Privacy issues out in the open in today's NYT

Share this article:
Consumer privacy issues are all over today's New York Times -- in a frontpage piece about personalized cellphone advertising (heavily featuring solution provider Quattro Wireless) and in a business section article about behavioral targeting (how Google will begin showing ads based on the searcher's previous online activities).

These are issues that we cover regularly here at DMNews -- but for the average NYT reader, some of the "revelations" uncovered will be a surprise. The question is, how much of a concern are these issues for consumers? At the moment, it seems like behavioral targeting is the bigger worry among privacy advocates, but with more and more consumers using smartphones, I assume that more will demand a better understanding about what they are opting-in for.

As Mike Wehrs, the chief executive of the Mobile Marketing Association, says, mobile is an "amazingly fast-moving industry." It remains to be seen whether mobile -- or online advertising, for that matter -- can keep up with both the marketing opportunities and the consumer privacy issues at hand.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Ad Event Promises a Clapton Show, But All It Gives You Is the Line

Ad Event Promises a Clapton Show, But All ...

Digital advertising gurus must be rock stars, after all. They draw long lines whether or not they're on the tops of their games.

Sports Box Out the Arts in Brand Sponsorship

Sports Box Out the Arts in Brand Sponsorship

69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.

Stepping Stones to Marketing Success

Stepping Stones to Marketing Success

DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.