Direct Line Blog

Privacy issues out in the open in today's NYT

Share this article:
Consumer privacy issues are all over today's New York Times -- in a frontpage piece about personalized cellphone advertising (heavily featuring solution provider Quattro Wireless) and in a business section article about behavioral targeting (how Google will begin showing ads based on the searcher's previous online activities).

These are issues that we cover regularly here at DMNews -- but for the average NYT reader, some of the "revelations" uncovered will be a surprise. The question is, how much of a concern are these issues for consumers? At the moment, it seems like behavioral targeting is the bigger worry among privacy advocates, but with more and more consumers using smartphones, I assume that more will demand a better understanding about what they are opting-in for.

As Mike Wehrs, the chief executive of the Mobile Marketing Association, says, mobile is an "amazingly fast-moving industry." It remains to be seen whether mobile -- or online advertising, for that matter -- can keep up with both the marketing opportunities and the consumer privacy issues at hand.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for ...

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.

The Dawn of Digital Détente?

The Dawn of Digital Détente?

As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.

Customers for Life?

Customers for Life?

Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.