Privacy Concerns Still an E-Barrier

Share this article:
Consumer concerns about sending personal data over the Internet remain a key barrier to e-commerce, but fewer consumers think government intervention is the answer than did last year, concluded a Business Week/Louis Harris & Associates survey released last week.


According to the survey, 78 percent of people who go online said they would use the Internet more if they felt the privacy of their personal information and communications were protected.


However, 50 percent of computer users last month said that government should pass laws now regarding the collection and use of personal data online compared to 58 percent of computers users who responded the same way last April.


"It is the responsibility of private enterprise to solve the issue of privacy in a way that satisfies everyone involved," said Joseph Dionne, chairman and CEO of The McGraw Hill Companies, New York.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?