Priva Computers Taps LSY Direct

Share this article:
Priva Computers Inc. has named LSY Direct, the direct marketing arm of Lord, Sullivan & Yoder Inc., Columbus, OH, as its direct marketing agency.


The agency will conduct customer research in key markets to gauge satisfaction and determine the needs of prospects. After the research is analyzed, LSY Direct will suggest lead-generation programs for prospective Priva customers.


Based in Ontario, LSY Direct makes and installs environmental and climate control systems for greenhouses. Priva chose LSY Direct based on work the agency undertook for horticultural and agricultural clients. LSY Direct has done direct marketing for companies like Scotts and the Andersons. Its parent company's billings last year were $60 million.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.