Prism Introduces Campaign Advisor

Share this article:
Application solutions provider Prism Solutions, Sunnyvale, CA, recently introduced Campaign Advisor, a market analysis and campaign management solution designed to help financial service organizations identify, build and retain their best customers.


Features of Prism include: Profitability roll-up capabilities, which allow users to apply profitability data to determine which campaigns or customers will provide the largest return on their investments; 10 analytical templates that focus on financial services applications such as segmentation, customer profitability, customer defection early warning, target marketing and credit limit preapproval; branch review capabilities; individual customer analysis; customer relationship management data; and extensibility, which allows customers to add additional custom or third-party analytical applications.


Call 800/995-2928.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.