Priscilla of Boston debuts social media campaign on Brickfish

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Bridal retailer Priscilla of Boston is running a social media campaign with the Brickfish social media plaform. The effort, which launched October 12, runs through November 16 and is called "How does Priscilla of Boston inspire you?"

Priscilla's goal is to build awareness of its line of wedding gowns to young women. This initiative calls young women to create photo collages of gowns that inspire them, along with stories about why they do.

The grand prize winner will receive a trip to New York to attend the Priscilla of Boston April Runway Show. The runner-up will win a free bridal accessory. The “Most Viral” winner, who receives the most attention for her entry across the Web, will win a dress.

Priscilla of Boston is also calling consumers to watch its bridal show on October 17 on www.brides.com/pob. The show calls listeners to enter a drawing to win additional prizes.

Priscilla representatives did not return calls seeking comment. A Brickfish representative said that the company's CEO is out of town and could not comment.

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