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Kodak loses its snap

February 13, 2012

In my mind, Kodak is a kind of synonym for photography. But the scoop from Rochester is that the iconic brand will no longer be producing cameras.
 

McDonald's prompts parents to spend more time with kids

January 01, 2012

Striking a good work/life balance can be tough, which is why McDonald's Arabia enlisted Leo Burnett Dubai to spearhead "Family Time Forever." The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children.
 

Bing maps give personalized directions to closest clinic

January 01, 2012

Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.
 

Ritz-Carlton CMO reinvents luxury

Alex Palmer December 01, 2011

Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.
 

Indian novelist takes viewers 
on Hong Kong virtual tour

November 01, 2011

Award-winning Indian novelist Chetan Bhagat takes consumers on a virtual tour of his favorite Hong Kong haunts as well as attractions new to the 
city to showcase Hong Kong's appeal as "Asia's World City," boasting a fusion of Eastern and Western elements.
 

Tactics to keep pace with print evolution

November 01, 2011

The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.
 

Mastering 
the mix

October 01, 2011

With the explosion of media choices, today's consumers are everywhere at once — and yet, never in one place for very long.
 

Valassis delivers 
on integration

September 01, 2011

As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable.
 

Michaels selects LogicSource for print procurement

August 21, 2011

Arts and crafts retailer Michaels Stores has selected procurement firm LogicSource to manage the company's consolidated five-year, $250-million print-procurement budget. LogicSource will assist Michaels in identifying cost-savings and operation enhancements through 2015.
 

RR Donnelley buys Sequence Personal

August 16, 2011

Printer RR Donnelley & Sons Co. has acquired Sequence Personal, a New York-based custom publishing and advertising-personalization company.
 

ZenithOptimedia downgrades 2011 ad spend forecast

July 13, 2011

ZenithOptimedia softened its global and US ad spending predictions for this year in forecasts released July 13. The media services company predicted that US advertisers will increase spending 2.1% to $165 billion this year, down from its April forecasted growth of 2.5%. The firm also predicted global ad spending will grow 4.1% to $471 billion in 2011, down 1% from its April predictions.
 

Forbes CMO leads multichannel effort

July 01, 2011

Jorge Consuegra never stops moving. The CMO of Forbes Media, and two-time New York City marathon veteran, was born in Havana, Cuba, but his parents brought him to the United States when he was still a baby
 

Digital to spur ad spending growth in next four years: PricewaterhouseCoopers

June 14, 2011

US advertising spending will grow at a 4.2% compound annual growth rate (CAGR) through 2015 to $208 billion, according to a report released June 14 by PricewaterhouseCoopers (PWC). The advisory firm also reported that US ad spending increased by 5.4% in 2010, rebounding from a 14.4% drop the prior year.
 

HP graphics unit promotes print through multichannel

June 01, 2011

Hewlett-Packard Development Co. does not limit marketing for its Graphics Solutions Business to just print advertising. The unit uses a range of marketing strategies and techniques in print, online and through the mail to reach potential customers around the world and keep in touch with existing customers.
 

Ford targets black women in Focus campaign

April 12, 2011

Ford Motor Co. launched a national campaign promoting the 2012 Ford Focus to black women on April 11. The "Inner Child" effort campaign features digital, TV and radio components and collects consumer data for remarketing. The campaign was created by The UniWorld Group, Ford's African-American advertising AOR since 1986.
 

Time Warner Cable debuts educational campaign on high programming fees

November 25, 2009

Time Warner Cable launched a multichannel customer-education campaign on November 25 to inform the public about the pricing challenges the company faces when negotiating with programmers. The effort, which includes banner ads, search marketing, social media, as well as print and TV spots, features a Web site - www.rolloverorgettough.com.
 
 
 

When ads become art

February 11, 2009