May 29, 2013
The spirits distributor gives millennials a taste of its history with a smooth multichannel marketing campaign.
April 12, 2013
The brands partner to promote safe driving in an integrated campaign
November 01, 2012
While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.
October 26, 2012
Hearst's fashion publication interweaves print with e-commerce to travel from pages to products.
August 01, 2012
Amid declining print magazine sales, some publishing companies are turning to database and CRM solutions to drive subscriptions.
May 21, 2012
'House Beautiful' readers can now pin images directly from the print magazine to Pinterest using a new solution from Digimarc Corporation.
May 01, 2012
The man behind Frank 151 shares his views on what print has to do to maintain its relevancy in the digital age.
March 01, 2012
While consolidation has been a growth and hang-on strategy for some in the printing industry, the space is undergoing such a seismic shift in its expanding arrays of services that the old metrics and measures no longer apply.
March 01, 2012
Many marketers have suggested print specifically is dead or dying, but I don't buy it.
February 13, 2012
In my mind, Kodak is a kind of synonym for photography. But the scoop from Rochester is that the iconic brand will no longer be producing cameras.
January 01, 2012
Striking a good work/life balance can be tough, which is why McDonald's Arabia enlisted Leo Burnett Dubai to spearhead "Family Time Forever." The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children.
January 01, 2012
Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.
December 01, 2011
Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.
November 01, 2011
The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.
November 01, 2011
Award-winning Indian novelist Chetan Bhagat takes consumers on a virtual tour of his favorite Hong Kong haunts as well as attractions new to the city to showcase Hong Kong's appeal as "Asia's World City," boasting a fusion of Eastern and Western elements.
October 01, 2011
With the explosion of media choices, today's consumers are everywhere at once — and yet, never in one place for very long.
September 01, 2011
As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable.
Arts and crafts retailer Michaels Stores has selected procurement firm LogicSource to manage the company's consolidated five-year, $250-million print-procurement budget. LogicSource will assist Michaels in identifying cost-savings and operation enhancements through 2015.
August 16, 2011
Printer RR Donnelley & Sons Co. has acquired Sequence Personal, a New York-based custom publishing and advertising-personalization company.
ZenithOptimedia softened its global and US ad spending predictions for this year in forecasts released July 13. The media services company predicted that US advertisers will increase spending 2.1% to $165 billion this year, down from its April forecasted growth of 2.5%. The firm also predicted global ad spending will grow 4.1% to $471 billion in 2011, down 1% from its April predictions.
July 01, 2011
Jorge Consuegra never stops moving. The CMO of Forbes Media, and two-time New York City marathon veteran, was born in Havana, Cuba, but his parents brought him to the United States when he was still a baby
US advertising spending will grow at a 4.2% compound annual growth rate (CAGR) through 2015 to $208 billion, according to a report released June 14 by PricewaterhouseCoopers (PWC). The advisory firm also reported that US ad spending increased by 5.4% in 2010, rebounding from a 14.4% drop the prior year.
June 01, 2011
Hewlett-Packard Development Co. does not limit marketing for its Graphics Solutions Business to just print advertising. The unit uses a range of marketing strategies and techniques in print, online and through the mail to reach potential customers around the world and keep in touch with existing customers.
Ford Motor Co. launched a national campaign promoting the 2012 Ford Focus to black women on April 11. The "Inner Child" effort campaign features digital, TV and radio components and collects consumer data for remarketing. The campaign was created by The UniWorld Group, Ford's African-American advertising AOR since 1986.
Time Warner Cable launched a multichannel customer-education campaign on November 25 to inform the public about the pricing challenges the company faces when negotiating with programmers. The effort, which includes banner ads, search marketing, social media, as well as print and TV spots, features a Web site - www.rolloverorgettough.com.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
