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Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

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A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Marc Jacobs Launches Tweet Shop for New York Fashion Week

Marc Jacobs Launches Tweet Shop for New York Fashion Week

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The perfume brand exchanges posts for products.

Hearst Uses Email Insights to Merge Its Print and Online Worlds

Hearst Uses Email Insights to Merge Its Print and Online Worlds

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The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.

Yamaha Uses Digital to Jazz Up its Print Ads

Yamaha Uses Digital to Jazz Up its Print Ads

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The company infuses print with digital to create a harmonizing ad experience.

Millennials Save In All Channels

Millennials Save In All Channels

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Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.

Shoppers Wait to See What JCPenney and Kohl's Have In Store

Shoppers Wait to See What JCPenney and Kohl's Have In Store

Despite their shared focus on the "cost-conscious mom" demographic, retailer giants JCPenney and Kohl's have very different marketing strategies.

Who Mobilized Consumers' Shopping Habits? It's All You!

Who Mobilized Consumers' Shopping Habits? It's All You!

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The Time Inc. publication condenses content and ecommerce into a single mobile page

Bacardi Takes a Shot at Targeting Millennials

Bacardi Takes a Shot at Targeting Millennials

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The spirits distributor gives millennials a taste of its history with a smooth multichannel marketing campaign.

Teen Vogue and Toyota Let Teens Steer Campaign Advocacy

Teen Vogue and Toyota Let Teens Steer Campaign Advocacy

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The brands partner to promote safe driving in an integrated campaign

San Antonio's social battle cry fuels a user-generated travel campaign

San Antonio's social battle cry fuels a user-generated travel campaign

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While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.

A BAZAAR shopping experience

A BAZAAR shopping experience

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Hearst's fashion publication interweaves print with e-commerce to travel from pages to products.

As print declines, publishers dive into data

As print declines, publishers dive into data

Amid declining print magazine sales, some publishing companies are turning to database and CRM solutions to drive subscriptions.

'House Beautiful' becomes first Pinterest-enabled print magazine

'House Beautiful' becomes first Pinterest-enabled print magazine

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'House Beautiful' readers can now pin images directly from the print magazine to Pinterest using a new solution from Digimarc Corporation.

Q&A: Stephen Malbon, CEO & founder of The Malbon Group

Q&A: Stephen Malbon, CEO & founder of The Malbon Group

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The man behind Frank 151 shares his views on what print has to do to maintain its relevancy in the digital age.

Consolidation transforms the printing industry landscape

Consolidation transforms the printing industry landscape

While consolidation has been a growth and hang-on strategy for some in the printing industry, the space is undergoing such a seismic shift in its expanding arrays of services that the old metrics and measures no longer apply.

Purchase technology will assist print

Purchase technology will assist print

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Many marketers have suggested print specifically is dead or dying, but I don't buy it.

Kodak loses its snap

Kodak loses its snap

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In my mind, Kodak is a kind of synonym for photography. But the scoop from Rochester is that the iconic brand will no longer be producing cameras.

McDonald's prompts parents to spend more time with kids

McDonald's prompts parents to spend more time with kids

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Striking a good work/life balance can be tough, which is why McDonald's Arabia enlisted Leo Burnett Dubai to spearhead "Family Time Forever." The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children.

Bing maps give personalized directions to closest clinic

Bing maps give personalized directions to closest clinic

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Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.

Make the most of your print production partnerships

Make the most of your print production partnerships

Are you missing the strategic print and marketing support partnership boat? Here are 10 tips for maximizing the working relationship with your print production partner.

Mail tracking demand

Mail tracking demand

U.S. Postal Service facility closures, a steep decline in overnight delivery of First-Class Mail and the reduction of work staff and equipment creates a growing need for mail tracking.

Ritz-Carlton CMO reinvents luxury

Ritz-Carlton CMO reinvents luxury

Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.

Plug-ins: printing & production

Plug-ins: printing & production

The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.

Indian novelist takes viewers 
on Hong Kong virtual tour

Indian novelist takes viewers 
on Hong Kong virtual tour

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Award-winning Indian novelist Chetan Bhagat takes consumers on a virtual tour of his favorite Hong Kong haunts as well as attractions new to the 
city to showcase Hong Kong's appeal as "Asia's World City," boasting a fusion of Eastern and Western elements.

Mastering 
the mix

Mastering 
the mix

With the explosion of media choices, today's consumers are everywhere at once — and yet, never in one place for very long.

Valassis delivers 
on integration

Valassis delivers 
on integration

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As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable.

Michaels selects LogicSource for print procurement

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Arts and crafts retailer Michaels Stores has selected procurement firm LogicSource to manage the company's consolidated five-year, $250-million print-procurement budget. LogicSource will assist Michaels in identifying cost-savings and operation enhancements through 2015.

RR Donnelley buys Sequence Personal

RR Donnelley buys Sequence Personal

Printer RR Donnelley & Sons Co. has acquired Sequence Personal, a New York-based custom publishing and advertising-personalization company.

ZenithOptimedia downgrades 2011 ad spend forecast

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ZenithOptimedia softened its global and US ad spending predictions for this year in forecasts released July 13. The media services company predicted that US advertisers will increase spending 2.1% to $165 billion this year, down from its April forecasted growth of 2.5%. The firm also predicted global ad spending will grow 4.1% to $471 billion in 2011, down 1% from its April predictions.

Forbes CMO leads multichannel effort

Forbes CMO leads multichannel effort

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Jorge Consuegra never stops moving. The CMO of Forbes Media, and two-time New York City marathon veteran, was born in Havana, Cuba, but his parents brought him to the United States when he was still a baby

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...