Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense
A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.
The perfume brand exchanges posts for products.
The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.
The company infuses print with digital to create a harmonizing ad experience.
Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.
Despite their shared focus on the "cost-conscious mom" demographic, retailer giants JCPenney and Kohl's have very different marketing strategies.
The Time Inc. publication condenses content and ecommerce into a single mobile page
The spirits distributor gives millennials a taste of its history with a smooth multichannel marketing campaign.
The brands partner to promote safe driving in an integrated campaign
While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.
Hearst's fashion publication interweaves print with e-commerce to travel from pages to products.
Amid declining print magazine sales, some publishing companies are turning to database and CRM solutions to drive subscriptions.
'House Beautiful' readers can now pin images directly from the print magazine to Pinterest using a new solution from Digimarc Corporation.
The man behind Frank 151 shares his views on what print has to do to maintain its relevancy in the digital age.
While consolidation has been a growth and hang-on strategy for some in the printing industry, the space is undergoing such a seismic shift in its expanding arrays of services that the old metrics and measures no longer apply.
Many marketers have suggested print specifically is dead or dying, but I don't buy it.
In my mind, Kodak is a kind of synonym for photography. But the scoop from Rochester is that the iconic brand will no longer be producing cameras.
Striking a good work/life balance can be tough, which is why McDonald's Arabia enlisted Leo Burnett Dubai to spearhead "Family Time Forever." The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children.
Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.
Are you missing the strategic print and marketing support partnership boat? Here are 10 tips for maximizing the working relationship with your print production partner.
U.S. Postal Service facility closures, a steep decline in overnight delivery of First-Class Mail and the reduction of work staff and equipment creates a growing need for mail tracking.
Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.
Award-winning Indian novelist Chetan Bhagat takes consumers on a virtual tour of his favorite Hong Kong haunts as well as attractions new to the city to showcase Hong Kong's appeal as "Asia's World City," boasting a fusion of Eastern and Western elements.
The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.
With the explosion of media choices, today's consumers are everywhere at once — and yet, never in one place for very long.
As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable.
Arts and crafts retailer Michaels Stores has selected procurement firm LogicSource to manage the company's consolidated five-year, $250-million print-procurement budget. LogicSource will assist Michaels in identifying cost-savings and operation enhancements through 2015.
Printer RR Donnelley & Sons Co. has acquired Sequence Personal, a New York-based custom publishing and advertising-personalization company.
ZenithOptimedia softened its global and US ad spending predictions for this year in forecasts released July 13. The media services company predicted that US advertisers will increase spending 2.1% to $165 billion this year, down from its April forecasted growth of 2.5%. The firm also predicted global ad spending will grow 4.1% to $471 billion in 2011, down 1% from its April predictions.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.