Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.
Jim Parkinson, chief digital officer and EVP of digital media at Valassis, talks QR codes, augmented reality, and cool print campaigns.
UBM continues to play out a strategy of focusing on its trade show and conferences business.
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A growing number of marketers are making digital marketing a top-shelf priority.
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Sales attribution is imperative for a company and its growth.