Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.
Fourth quarter 2010 net sales in RR Donnelley's US print and related services division grew by 5.3% year-over-year to $2 billion. The Chicago-based company's US printing business saw net sales increase 1.3% for the full year to $7.5 billion.
Gregory Kim, head of marketing and strategy at Savings.com, and Suzie Brown, CMO at Valassis, discuss the future of couponing.
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Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.