Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.
Fourth quarter 2010 net sales in RR Donnelley's US print and related services division grew by 5.3% year-over-year to $2 billion. The Chicago-based company's US printing business saw net sales increase 1.3% for the full year to $7.5 billion.
Gregory Kim, head of marketing and strategy at Savings.com, and Suzie Brown, CMO at Valassis, discuss the future of couponing.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.