Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.
Fourth quarter 2010 net sales in RR Donnelley's US print and related services division grew by 5.3% year-over-year to $2 billion. The Chicago-based company's US printing business saw net sales increase 1.3% for the full year to $7.5 billion.
Gregory Kim, head of marketing and strategy at Savings.com, and Suzie Brown, CMO at Valassis, discuss the future of couponing.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.