For the past two years IKEA has been on a mission to take its catalog from the coffee table to the tablet with an engaging interactive app.
Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix.
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When you're looking for solutions to sales and marketing challenges, turn to SK&A. For 30 years, we've provided necessary resources for success. Our capabilities will help target decision makers, identify new opportunities, lower costs and, best of all, improve sales.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.