For the past two years IKEA has been on a mission to take its catalog from the coffee table to the tablet with an engaging interactive app.
Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.