May 01, 2013
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
April 01, 2013
In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy?
January 16, 2013
Good print ads are like good sex. USA Today gets its (print) on with first-ever print ad competition.
July 09, 2012
Ninety percent of grocery retailers say that weekly circulars is their primary way of promoting products and marketing to consumers.
March 21, 2012
The Fox Crime channel is going live (playing dead?) in Norway this week and Norwegian agency Frank Oslo has produced a series of ads starring some criminally minded trolls to promote it.
February 29, 2012
Meredith Kopit Levien has been promoted to chief revenue officer at Forbes Media, said Mike Perlis, president and CEO of Forbes Media. Mark Howard has also been promoted to SVP of digital advertising strategy.
Total U.S. advertising spend is expected to increase 2.7% to $152.1 billion in 2012, according to a forecast conducted by research firm Strategy Analytics. A Strategy Analytics statement described the jump as "significant improvement."
February 01, 2012
New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste tests last November modeled on the well-known Pepsi Challenge in an attempt to prove that Stolen Rum is the rum of choice for consumers.
January 18, 2012
To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird.
Barnes & Noble will launch a campaign on Nov. 14 to promote the Nook tablet that will be the "largest campaign in Barnes & Noble history," Barnes & Noble CEO William Lynch said on Nov. 7 during a company event in New York.
November 01, 2011
Power-management company Eaton Corp. sought to underscore its expertise in information technology through an integrated campaign that includes a "Space Lift" sweepstakes offering consumers a chance to win a customized package of Eaton products valued up to $10,000.
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
