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If You Build It, They Will Engage

If You Build It, They Will Engage

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Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.

Globetrotting Gnome Propels 5,000% ROI

Globetrotting Gnome Propels 5,000% ROI

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Kern the Gnome travels the world and share his observations in this highly clever print campaign.

Augment Your Direct Marketing Success With Augmented Reality

Augment Your Direct Marketing Success With Augmented Reality

Thanks in part to the ever-increasing popularity of smartphones and tablets, augmented reality's time has finally come.

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Which iconic luxury automobile brand has the drive to finish first?

Which iconic luxury automobile brand has the drive to finish first?

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In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy?

Is There Still Creativity in Print? Copy that

Is There Still Creativity in Print? Copy that

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Good print ads are like good sex. USA Today gets its (print) on with first-ever print ad competition.

Valassis: Print key for grocery retailers, but social and digital expected to surge

Valassis: Print key for grocery retailers, but social and digital expected to surge

Ninety percent of grocery retailers say that weekly circulars is their primary way of promoting products and marketing to consumers.

The troll did it

The troll did it

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The Fox Crime channel is going live (playing dead?) in Norway this week and Norwegian agency Frank Oslo has produced a series of ads starring some criminally minded trolls to promote it.

Forbes Media promotes two executives

Forbes Media promotes two executives

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Meredith Kopit Levien has been promoted to chief revenue officer at Forbes Media, said Mike Perlis, president and CEO of Forbes Media. Mark Howard has also been promoted to SVP of digital advertising strategy.

Report: US advertising spend to improve in 2012

Total U.S. advertising spend is expected to increase 2.7% to $152.1 billion in 2012, according to a forecast conducted by research firm Strategy Analytics. A Strategy Analytics statement described the jump as "significant improvement."

Stolen Rum lives up to its name with taste test campaign

Stolen Rum lives up to its name with taste test campaign

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New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste tests last November modeled on the well-known Pepsi Challenge in an attempt to prove that Stolen Rum is the rum of choice for consumers.

Google, Goldilocks and online privacy

Google, Goldilocks and online privacy

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To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird.

Barnes & Noble campaign for Nook tablet to be company's largest

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Barnes & Noble will launch a campaign on Nov. 14 to promote the Nook tablet that will be the "largest campaign in Barnes & Noble history," Barnes & Noble CEO William Lynch said on Nov. 7 during a company event in New York.

Eaton drives workspace lift

Eaton drives workspace lift

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Power-management company Eaton Corp. sought to underscore its expertise in information technology through an integrated campaign that includes a "Space Lift" sweepstakes offering consumers a chance 
to win a customized package of Eaton products valued up to $10,000.

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

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