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Bronze

CSI Soul

Agency: Wunderman Vienna
Client: Weisser Ring

“Simple, clean, beautiful art direction and a call to action that jumps out,” said one judge of this pro-bono ad promoting an emergency number that provides help for crime victims. Images depict faces in splattered blood, fingerprints and broken glass. The tagline reads:
“Every crime leaves a trace — talking about it helps: 0800 112 112.” Calls increased more than 300%, and website traffic increased 500%.

Executive Creative Director
Tom Krutt

Creative Director Art
Silvia Rodler

Copywriter
Valerie Niedersuess

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