Princeton Partners Allies With UK AgencyPrinceton Partners, a Princeton, NJ, agency, formed an alliance with Britain's Ware Anthony Rust to offer marketing expertise for campaigns in the United States, Britain and the rest of Europe.
The agencies intend to position themselves as an alternative to the large multinational shops that straddle continents. Offerings include advertising, interactive and direct marketing, creative design, public relations and strategic planning.
Based in the English town of Cambridge, Ware Anthony works on accounts like Monsanto, ExxonMobil, Plasti-Kote and Letts Educational. Princeton Partners has clients like Prosperity New Jersey, Clear Plan, Yale Materials Handling Corp. and Atlantic Health System.