Princeton Partners Allies With UK Agency

Share this article:
Princeton Partners, a Princeton, NJ, agency, formed an alliance with Britain's Ware Anthony Rust to offer marketing expertise for campaigns in the United States, Britain and the rest of Europe.


The agencies intend to position themselves as an alternative to the large multinational shops that straddle continents. Offerings include advertising, interactive and direct marketing, creative design, public relations and strategic planning.


Based in the English town of Cambridge, Ware Anthony works on accounts like Monsanto, ExxonMobil, Plasti-Kote and Letts Educational. Princeton Partners has clients like Prosperity New Jersey, Clear Plan, Yale Materials Handling Corp. and Atlantic Health System.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.