PRIMIS Marketing Group Buys CoReg360

Share this article:
Database marketing solutions provider PRIMIS Marketing Group announced yesterday its acquisition of CoReg360.


CoReg360, Denver, provides online lead generation solutions for publishers and advertisers.


PRIMIS, Chicago, an acronym for Premier Integrated Marketing Information Solutions, is building its business through acquisitions, organic growth and future niche acquisitions with the equity sponsorship of William Blair Capital Partners VII, a Chicago-based private equity investment fund co-managed by William Blair & Company and Chicago Growth Partners.


PRIMIS also acquired MarketModels, a data management and analytics company, in October; Hyphos360, a database development and hosting company, in 2004; and AccuData America, a marketing data and services company, in 2003.


CoReg360's online lead generation solution is built by using data validation, targeting and optimization processes. Its Web technology provides seamless integration with multichannel marketing for leading marketers including Crown Royal, Guinness, Pfizer, Allegra, Nokia and MGM Studios.


"Our clients have asked us to put together a more integrated, multichannel approach to prospecting, and the PRIMIS acquisition of CoReg360 helps us do exactly that," said John Healy, PRIMIS president/CEO.


No organizational changes are planned for CoReg360, which will continue to operate from its Denver headquarters and Norwalk, CT, sales office. Jeff Wilkins stays as president/general manager of CoReg360 and reports to Healy.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.