PRIMIS Buys Hyphos360

Share this article:
PRIMIS Marketing Group acquired Hyphos360 Inc., which specializes in the design and support of marketing databases, campaign processing, marketing analytics, data sales and list rental fulfillment, the company said last week. Terms of the deal were not disclosed.


PRIMIS, Chicago, short for Premier Integrated Marketing Information Solutions, is an integrated information marketing solutions provider. This is the company's second acquisition. It bought AccuData America last year.


Hyphos achieved some notoriety a year ago when the Orlando Sentinel, which was covering the Direct Marketing Association's annual convention there, referred to the company as Hypnosis 360. The Sentinel eventually corrected the mistake.


PRIMIS acquired Hyphos from a private investor group led by Bay4 Capital LLC. The company is based in Clearwater, FL.


"Hyphos360 adds important database management capabilities to PRIMIS and allows us to deliver a fully integrated database and marketing solution to our customers," PRIMIS CEO Robert K. Sher said in a statement. Sher served as a founder, president and CEO of KnowledgeBase Marketing Inc.


Hyphos president Michael Dykstra will continue in that position.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Let the Music Do the Marketing

Let the Music Do the Marketing

Live Nation puts a modern spin on connecting customers and partners.

One Tough Question: Marketing Measurement [Interactive eBook]

One Tough Question: Marketing Measurement [Interactive eBook]

Explore how to get the most from marketing investment in this interactive eBook.