PRIMIS Buys Database Firm MarketModels

Share this article:
ATLANTA -- Premier Integrated Marketing Information Solutions said yesterday that it acquired database marketing firm MarketModels Inc. for an undisclosed sum. The announcement was made here at DMA•05.


MarketModels Inc. provides multichannel analytics, modeling and data integration solutions. It also offers a proprietary Web-based data processing and modeling tool called Database Studio.


MarketModels will remain in its Wickford, RI, location with president and general manager Brad Mitchell at the helm. Its clients include LendingTree.com, AC Nielsen, J.P. Morgan Chase, Sun Microsystems, The Tribune Company, Comscore Networks, Dime Savings Bank, Experian and Equifax.


Chicago-based PRIMIS Marketing Group acquired database hosting and development firm Hyphos360 last year and marketing data firm AccuData America in 2003.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.