PRIMIS Buys Database Firm MarketModels

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ATLANTA -- Premier Integrated Marketing Information Solutions said yesterday that it acquired database marketing firm MarketModels Inc. for an undisclosed sum. The announcement was made here at DMA•05.


MarketModels Inc. provides multichannel analytics, modeling and data integration solutions. It also offers a proprietary Web-based data processing and modeling tool called Database Studio.


MarketModels will remain in its Wickford, RI, location with president and general manager Brad Mitchell at the helm. Its clients include LendingTree.com, AC Nielsen, J.P. Morgan Chase, Sun Microsystems, The Tribune Company, Comscore Networks, Dime Savings Bank, Experian and Equifax.


Chicago-based PRIMIS Marketing Group acquired database hosting and development firm Hyphos360 last year and marketing data firm AccuData America in 2003.


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