PRIMIS begins rebranding effort

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The PRIMIS Marketing Group has begun a major rebranding initiative that aligns three divisions under the AccuData Integrated Marketing umbrella.

PRIMIS, Chicago, said the rebranding initiative offers a unified product and service mix designed to simplify and enhance the customer experience. The new identity will be reflected in all sales efforts and communications moving forward.

PRIMIS provides services and technologies in data sourcing and enhancement, modeling and analysis, data management and optimization, within one organization. Private equity firm Parthenon Capital sponsors the company.

Under the new initiative, AccuData America is now known as AccuData Integrated Marketing, Data Solutions Group, and Lynn Rovelstad is president.

In addition, MarketModels Inc. is now known as AccuData Integrated Marketing, Performance Modeling Group, and Stephen Webster is president.

Finally, Hyphos 360 is now known as AccuData Integrated Marketing, Database Technologies Group, and Rod Dillehay is president.

PRIMIS remains the company's parent company and will be referred to as AccuData Integrated Marketing, a PRIMIS company. John Healy is president/CEO

Enhancements include a unified Web site at www.accudata.com representing a single resource for data solutions, performance modeling, database technologies as well as co-registration services through RedSail Interactive. The organization's count and order system AccuLeads.com will not be impacted. Day-to-day business operations will not be affected.

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