PrimeResponse, Andersen Alliance Yields Clients

Share this article:
PrimeResponse, Cambridge, MA, has signed agreements with the first three clients as part of its Andersen Consulting alliance in the second quarter of 2000. Among the new PrimeResponse clients are Chase Insurance.


In December PrimeResponse and Andersen Consulting entered into a global alliance to develop and implement the next generation of integrated e-marketing solutions. Under the terms of the agreement, a portion of Andersen Consulting's commission on the first five transactions closed would be used to find cooperative marketing activities to promote further sales of PrimeResponse products.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.