Primedia Consolidates Enthusiast Media Lists

Share this article:
Primedia said Friday that it is consolidating its 115 consumer enthusiast magazine titles, affinity master files and Powerbase to three list managers, effective today.


Chilcutt Direct Marketing, Oklahoma City, will manage the 17 outdoors titles featuring hunting, fishing and shooting titles. Titles include Shooting Times, Bowhunter and Fly Fisherman. Starting July 7, Chilcutt also will manage the hunting and fishing license holders.


ClientLogic Specialists Marketing Services, Weehawken, NJ, will manage the 69 action sports, home tech, marine automotive and motorcycle titles as well as segments of Primedia's Powerbase, a collective subscriber database of 7 million active subscribers. Titles include Climbing, Boatworks, Motor Trend and Hot Rod.


Millard Group Inc., Peterborough, NH, will manage the 29 equine, history, crafts, scrapbooking, quilting/sewing, gems and soap opera titles as well as other segments of Powerbase. Titles include Aviation History, Soap Opera Weekly and Horse & Rider.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US