Primedia Consolidates Enthusiast Media Lists

Share this article:
Primedia said Friday that it is consolidating its 115 consumer enthusiast magazine titles, affinity master files and Powerbase to three list managers, effective today.


Chilcutt Direct Marketing, Oklahoma City, will manage the 17 outdoors titles featuring hunting, fishing and shooting titles. Titles include Shooting Times, Bowhunter and Fly Fisherman. Starting July 7, Chilcutt also will manage the hunting and fishing license holders.


ClientLogic Specialists Marketing Services, Weehawken, NJ, will manage the 69 action sports, home tech, marine automotive and motorcycle titles as well as segments of Primedia's Powerbase, a collective subscriber database of 7 million active subscribers. Titles include Climbing, Boatworks, Motor Trend and Hot Rod.


Millard Group Inc., Peterborough, NH, will manage the 29 equine, history, crafts, scrapbooking, quilting/sewing, gems and soap opera titles as well as other segments of Powerbase. Titles include Aviation History, Soap Opera Weekly and Horse & Rider.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.