Pricing

The Lesser of Marketing's Four P's Rears its Head

The Lesser of Marketing's Four P's Rears its Head

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The scariest phrase circulating among attendees at this weeks National Retail Federation show: price transparency.

A  Welcome Gift?

A Welcome Gift?

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Retargeting emails that include a discount trains customers to always expect one.

The Price, What's Right?

The Price, What's Right?

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Automatic price match guarantees can work—but not if retailers get carried away with over-the-top offers that seem too good to be true. Listen up big boxers.

Retail dynamic pricing comes of age—probably

Retail dynamic pricing comes of age—probably

For years, retailers have craved the kind of real-time pricing control their online counterparts enjoy. But their envy requires a two-part solution.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...