Retargeting emails that include a discount trains customers to always expect one.
Automatic price match guarantees can work—but not if retailers get carried away with over-the-top offers that seem too good to be true. Listen up big boxers.
For years, retailers have craved the kind of real-time pricing control their online counterparts enjoy. But their envy requires a two-part solution.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.