The scariest phrase circulating among attendees at this weeks National Retail Federation show: price transparency.
Retargeting emails that include a discount trains customers to always expect one.
Automatic price match guarantees can work—but not if retailers get carried away with over-the-top offers that seem too good to be true. Listen up big boxers.
For years, retailers have craved the kind of real-time pricing control their online counterparts enjoy. But their envy requires a two-part solution.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...