Pricing Plans

DOJ collusion lawsuit ignites discussion about e-book pricing model strategies

DOJ collusion lawsuit ignites discussion about e-book pricing model strategies

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At the heart of the Justice Department's recent lawsuit against Apple and five other publishers is a difference in sales philosophy.

Entertainment companies exploit Netflix 
customer-relations flop to gain ground

Entertainment companies exploit Netflix 
customer-relations flop to gain ground

When Netflix announced new pricing plans in July, driving thousands of angry customers to complain or leave the service entirely, its competitors smelled blood in the water. Rivals such as Blockbuster and Redbox sought to take advantage of Netflix's CRM faux pas by reaching out to the company's disgruntled customers.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...