Pricing Plans

DOJ collusion lawsuit ignites discussion about e-book pricing model strategies

DOJ collusion lawsuit ignites discussion about e-book pricing model strategies

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At the heart of the Justice Department's recent lawsuit against Apple and five other publishers is a difference in sales philosophy.

Entertainment companies exploit Netflix 
customer-relations flop to gain ground

Entertainment companies exploit Netflix 
customer-relations flop to gain ground

When Netflix announced new pricing plans in July, driving thousands of angry customers to complain or leave the service entirely, its competitors smelled blood in the water. Rivals such as Blockbuster and Redbox sought to take advantage of Netflix's CRM faux pas by reaching out to the company's disgruntled customers.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...