PricewaterhouseCoopers Unveils Database Solution

Share this article:
PricewaterhouseCoopers, New York, a professional consulting and technology firm, said yesterday that it has launched an integrated database solution specifically for the managed care industry.


The company said it developed the solution, which includes both technology and consulting components, to help health insurers and managed care organizations better manage their marketing and customer-retention programs. The solution provides integrated database marketing tools built on a data model that is optimized for the managed care industry. It supports managed care data management, customer and member analytics, marketing campaign management and an online analytical processing tool for campaign responses and financial impact.


The company said the solution would benefit insurers and managed care companies that need to improve the sophistication of their marketing campaigns and that have not found a way to harness customer information and use it in a meaningful way. The solution is designed to help companies target, acquire and retain its most valuable customers and members.


"The database marketing solution for managed care gives our clients a jump start, particularly those organizations that are hesitant to develop their own database marketing technologies due to the risk, cost and time associated with creating an unproved solution," said David Harberson, manager of PricewaterhouseCoopers' National Customer Marketing and Management Solutions Center, Walnut Creek, CA.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.