PricewaterhouseCoopers to Build Aprimo's BTB Exchange
The exchange, scheduled for launch this summer, will provide guidance on marketing operations, marketing news and contacts to marketing services providers.
The Orbis founder leaves Infor to join the cloud-based solutions provider.
The interactive retailer looks to him to sustain momentum in the omnichannel arena.
The veteran tech marketer takes over the growth strategy of this retail content marketing provider.