PricewaterhouseCoopers to Build Aprimo's BTB Exchange
The exchange, scheduled for launch this summer, will provide guidance on marketing operations, marketing news and contacts to marketing services providers.
A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.
He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.
Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.