PricewaterhouseCoopers to Build Aprimo's BTB Exchange
The exchange, scheduled for launch this summer, will provide guidance on marketing operations, marketing news and contacts to marketing services providers.
A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.
JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches
DMN's UK-based sister publication launches Campaign US