PricewaterhouseCoopers to Build Aprimo's BTB Exchange
The exchange, scheduled for launch this summer, will provide guidance on marketing operations, marketing news and contacts to marketing services providers.
Twenty-year ad tech veteran hired to take in-image advertising to the next level.
Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.
The 23-year content management veteran will lead new product and service development.