PricewaterhouseCoopers, Firstlogic Ally For Integrated Solution

Share this article:
PricewaterhouseCoopers LLP and Firstlogic Inc. announced a strategic alliance yesterday to provide an integrated solution combining PricewaterhouseCoopers' data quality methodology, OnTarget, with Firstlogic's Information Quality Suite technology.


OnTarget aligns data accountability and ownership with best-practices strategies. PricewaterhouseCoopers works with clients to build a framework and implementation plan to help ensure the quality of data. After a process is structured, the company helps develop a plan to sustain the quality of data to support business objectives.


La Crosse, WI-based Firstlogic's Information Quality Suite of software and services helps firms analyze and profile the quality of data sources; cleanse, standardize and enhance customer and operational data; and match and consolidate data to find relationships between individual records or multiple data sources.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.