PricewaterhouseCoopers, Firstlogic Ally For Integrated Solution

PricewaterhouseCoopers LLP and Firstlogic Inc. announced a strategic alliance yesterday to provide an integrated solution combining PricewaterhouseCoopers' data quality methodology, OnTarget, with Firstlogic's Information Quality Suite technology.


OnTarget aligns data accountability and ownership with best-practices strategies. PricewaterhouseCoopers works with clients to build a framework and implementation plan to help ensure the quality of data. After a process is structured, the company helps develop a plan to sustain the quality of data to support business objectives.


La Crosse, WI-based Firstlogic's Information Quality Suite of software and services helps firms analyze and profile the quality of data sources; cleanse, standardize and enhance customer and operational data; and match and consolidate data to find relationships between individual records or multiple data sources.


close

Next Article in Database Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

3 Ways to Harness Machine-Generated Data for Marketing

3 Ways to Harness Machine-Generated Data for Marketing

Machine-generated data is transforming the ad tech world. Can your analytics tools keep up?

Word to the Wise: In-Memory Analytics

Word to the Wise: In-Memory Analytics

In-memory analytics isn't new; the interest in Big Data tools has simply raised its profile.

Stepping Up to Big Ticket Sales

Stepping Up to Big Ticket Sales

To strategically get the attention of potential customers and coax them down the sales funnel, Carlisle Wide Plank Floors teamed up with digital marketing firm Overdrive Interactive.