Priceline.com to Offer Gas

Share this article:
Priceline.com Inc. said Friday that it will offer name-your-price gasoline starting May 20. The company will allow consumers to set their own price for gasoline and fill up their tanks at specially selected stations.


Priceline's program will run through its WebHouse Club division, which handles the company's grocery sales. The gas sales will work in similar fashion to grocery sales. Users will pick a price online and allow Priceline to choose between three providers. Consumers then prepay online for up to 50 gallons of gas at that station. Customers process the transaction at one of the three stations with a special Priceline card. The company will refund money for unpumped gasoline, and customers can buy up to two more gallons at the preselected price.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.