Priceline Webhouse Expands Grocery Service
The new markets are Columbus, OH; Cincinnati; Dayton, OH; Louisville, KY; and Nashville, TN. These markets will be served by local grocery stores as well as by 300 Kroger Co. stores.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.