Priceline Group picks Microsoft exec to head Booking.com

Share this article:

The Priceline Group named ex-Microsoft Corp. consumer marketing and ad sales executive Darren Huston CEO of hotel reservation site Booking.com, the company said on Sept. 26.

Priceline Group spokesperson Brian Ek said via email that the hire is effective immediately but referred request for comment to a company statement. A Microsoft spokesperson confirmed via email that Huston had left the company.

Booking.com's outgoing CEO Kees Koolen will become the site's chairman.

“Darren Huston has extensive knowledge of two landscapes that are very important to the continued success of Booking.com," Jeffery Boyd, president and CEO of Priceline, said in a statement. "He is extremely familiar with the online marketing landscape and the strategies that work in different markets around the world. And his leadership of business activities in Japan and 40 other countries position him to understand the global landscape, market conditions, and growth opportunities facing Booking.com.”

As corporate VP of Microsoft's consumer and online division, Huston oversaw global consumer marketing and ad sales. In April, Microsoft gave control of global ad sales to Frank Holland.

Also in April, the company appointed Chris Capossela its head marketer after outgoing SVP of Microsoft's central marketing group Mich Mathews announced in March that she was leaving the company.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.