Priceline Goes to Gotham
The Norwalk, CT, company had handled creative duties inhouse since May after dropping Hill, Holliday, Connors, Cosmopulos' New York office. Ocean Media, Huntington Beach, CA, will continue to plan and buy media.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.
Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.