Priceline Goes to Gotham
Priceline.com, a name-your-price service for discounted airline tickets and hotel rooms, named Gotham, New York, to its estimated $30 million to $40 million creative account.The Norwalk, CT, company had handled creative duties inhouse since May after dropping Hill, Holliday, Connors, Cosmopulos' New York office. Ocean Media, Huntington Beach, CA, will continue to plan and buy media.
