Priceline Goes to Gotham
The Norwalk, CT, company had handled creative duties inhouse since May after dropping Hill, Holliday, Connors, Cosmopulos' New York office. Ocean Media, Huntington Beach, CA, will continue to plan and buy media.
Elijah Degen brings 15 years of experience to his new role at the digital agency.
CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.
Increased productivity is the real Hook for marketing automation.