Priceline Goes to Gotham
The Norwalk, CT, company had handled creative duties inhouse since May after dropping Hill, Holliday, Connors, Cosmopulos' New York office. Ocean Media, Huntington Beach, CA, will continue to plan and buy media.
Experts recommend where marketers should focus their learning next year—everything from mobile to predictive analytics and from integration to partnership make the list.
Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.
Give the gift of simplicity this holiday season.