PreVisionWare 4.0 Debuts

Share this article:
Customer marketing company PreVision, Lincoln, MA, a Valassis Inc. company, announced the release yesterday of PreVisionWare 4.0, an upgraded suite of its marketing tools.


The new version includes increased functionality in reporting and campaign management applications; integration of geo-behavioral mapping modules within Web-based campaign planning and data query application; e-marketing integration for deployment and campaign tracking; digital asset management functionality enabling cross-organization sharing and storage of images; and improvement in the user interface.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.