PreVisionWare 4.0 Debuts

Share this article:
Customer marketing company PreVision, Lincoln, MA, a Valassis Inc. company, announced the release yesterday of PreVisionWare 4.0, an upgraded suite of its marketing tools.


The new version includes increased functionality in reporting and campaign management applications; integration of geo-behavioral mapping modules within Web-based campaign planning and data query application; e-marketing integration for deployment and campaign tracking; digital asset management functionality enabling cross-organization sharing and storage of images; and improvement in the user interface.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.