PreVision Introduces New Version of PreVisonware

Share this article:
ROSEMONT, IL -- PreVison, a strategic marketing firm, yesterday introduced the latest verison of PreVisionware, its marketing software suite at the 27th National Center for Database Marketing Conference and Exhibition.


PrevisionWare allows companies to take their customer relationship management initiatives across their organization. It includes a Campaign Optimizer, a reporting tool called PreView and the Opportunuity Mapper, a geo-behavorial mapping application.


When combined, the suite is deisgned to analyze and exploit customer segments, markets, and opportunities quickly.


According to Lincoln, MA-based PreVision, the new version has an improved graphcial user interface. The new version's functionality also reacts even faster than the functionality in the previous version.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Let the Music Do the Marketing

Let the Music Do the Marketing

Live Nation puts a modern spin on connecting customers and partners.

One Tough Question: Marketing Measurement [Interactive eBook]

One Tough Question: Marketing Measurement [Interactive eBook]

Explore how to get the most from marketing investment in this interactive eBook.