Premier Care in Bathing names Kre8 North American AOR

Premier Care in Bathing has named direct and brand marketing agency Kre8 Media its AOR for North America. The two companies began working together in December and the relationship is not contracted for a specific time period.

In addition to rebranding, Kre8 will use a $20 million campaign budget to manage inbound telemarketing, creative, continuity programs and media, according to the agency.

Premier will begin tracking "tracking through the funnel down to the sale, which sometimes occurs months down the road," said Lee Cutler, president of Kre8. "We can optimize efficiencies and match the best creative and offer with the most responsive consumer."

The agency will also tap French-speaking markets in Quebec and introduce Premier Care to the Hispanic market.

Premier Care in Bathing provides in-house bathing options for people with range-of-motion limitations.