Premier Care in Bathing names Kre8 North American AOR

Share this article:

Premier Care in Bathing has named direct and brand marketing agency Kre8 Media its AOR for North America. The two companies began working together in December and the relationship is not contracted for a specific time period.

In addition to rebranding, Kre8 will use a $20 million campaign budget to manage inbound telemarketing, creative, continuity programs and media, according to the agency.

Premier will begin tracking "tracking through the funnel down to the sale, which sometimes occurs months down the road," said Lee Cutler, president of Kre8. "We can optimize efficiencies and match the best creative and offer with the most responsive consumer."

The agency will also tap French-speaking markets in Quebec and introduce Premier Care to the Hispanic market.

Premier Care in Bathing provides in-house bathing options for people with range-of-motion limitations.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.