Preference Marketing

“Opt-in is the future of how we as marketers will communicate with customers.”

Those were the words of Eric Holmen president of SmartReply, during a Webinar on changes to how all pre-recorded voice marketing messages are delivered to consumers.

The FTC last week ruled that starting December 2008, all pre-recorded voice marketing calls will require an automated opt-out feature, giving consumers a choice to opt-out of marketing calls, and future alerts and messages. Then, on September 1, 2009, all pre-recorded voice calls will move to full express consent. This second phase requires additional consent measures, in the form of E-Sign, digital or written consent from the consumer to opt-in to receive voice marketing calls.

Holman spoke of the “preference marketing era” where marketing offers will be 100% opt-in.

“Express consent will change the industry, in a positive way, for good,” he said.

What do you think?

You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...