Direct Line Blog

Preference Marketing

Share this article:

“Opt-in is the future of how we as marketers will communicate with customers.”

Those were the words of Eric Holmen president of SmartReply, during a Webinar on changes to how all pre-recorded voice marketing messages are delivered to consumers.

The FTC last week ruled that starting December 2008, all pre-recorded voice marketing calls will require an automated opt-out feature, giving consumers a choice to opt-out of marketing calls, and future alerts and messages. Then, on September 1, 2009, all pre-recorded voice calls will move to full express consent. This second phase requires additional consent measures, in the form of E-Sign, digital or written consent from the consumer to opt-in to receive voice marketing calls.

Holman spoke of the “preference marketing era” where marketing offers will be 100% opt-in.

“Express consent will change the industry, in a positive way, for good,” he said.

What do you think?

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck ...

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour ...

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.