Preference Management

Marketers' Love-Hate Relationship With Preference Centers

Marketers' Love-Hate Relationship With Preference Centers

By

6 preference center pros and cons that marketers should consider to improve the customer experience

Resolve to Listen to Your Customers in 2014

Resolve to Listen to Your Customers in 2014

3 ways preference management can help marketers act on customer input.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...