Preference Management

Marketers' Love-Hate Relationship With Preference Centers

Marketers' Love-Hate Relationship With Preference Centers

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6 preference center pros and cons that marketers should consider to improve the customer experience

Resolve to Listen to Your Customers in 2014

Resolve to Listen to Your Customers in 2014

3 ways preference management can help marketers act on customer input.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...