Prefer Network Launches Merchandising Analysis Tool

Share this article:
ATLANTA -- Co-op database Prefer Network introduced a new merchandising analysis tool at DMA•05 today. It produces 12-month, product-specific graphical representations of a client's customers and prospects buying habits in over 600 product categories.


DecisionMate's graphs compare customer spending on a month-by-month basis within a client's catalog, the same customers' product spending from the competition and the same customers' same-product spending in other catalogs. The merchandising tool draws data from more than 97 million households and runs on Microsoft Excel.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.