Three areas of customer analytics that have the biggest impact on marketing results.
The New England Patriots is committed to aggressive and innovative data analytics to bolster the connection between the Patriots and its fans.
Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.
Windsor Health Plan recognized it had a short window to legally attract new members to its Medicare Advantage health plan during the three-month fall marketing period last year, so the company applied predictive response modeling to quickly find its best prospects.
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Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.