April 01, 2013
Three areas of customer analytics that have the biggest impact on marketing results.
April 01, 2013
The New England Patriots is committed to aggressive and innovative data analytics to bolster the connection between the Patriots and its fans.
April 01, 2013
Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.
May 01, 2011
Windsor Health Plan recognized it had a short window to legally attract new members to its Medicare Advantage health plan during the three-month fall marketing period last year, so the company applied predictive response modeling to quickly find its best prospects.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
