Predictive Response Modeling

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

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New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

Let Data Be Your Guide

Let Data Be Your Guide

Three areas of customer analytics that have the biggest impact on marketing results.

New England Patriots' Analytics Team Scores With Fans

New England Patriots' Analytics Team Scores With Fans

The New England Patriots is committed to aggressive and innovative data analytics to bolster the connection between the Patriots and its fans.

Q&A: Gareth Herschel, research director, Gartner

Q&A: Gareth Herschel, research director, Gartner

Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.

Depth of targeted marketing programs varies among healthcare sectors

Depth of targeted marketing programs varies among healthcare sectors

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Windsor Health Plan recognized it had a short window to legally attract new members to its Medicare Advantage health plan during the three-month fall marketing period last year, so the company applied predictive response modeling to quickly find its best prospects.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...