Predictive Response Modeling
New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.
Three areas of customer analytics that have the biggest impact on marketing results.
The New England Patriots is committed to aggressive and innovative data analytics to bolster the connection between the Patriots and its fans.
Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.
Windsor Health Plan recognized it had a short window to legally attract new members to its Medicare Advantage health plan during the three-month fall marketing period last year, so the company applied predictive response modeling to quickly find its best prospects.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...