Persona marketing can be a tricky science. Luckily, there are tools and methods out there that can help us determine which attributes to select. It's called data.
Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."
The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.
In-memory analytics isn't new; the interest in Big Data tools has simply raised its profile.
Big Data can't singlehandedly deliver all it promises to marketers. This is especially true on Facebook.
Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.
Future sales depend on knowing what your shoppers want—without even asking them.
Author and computer scientist Eric Siegel tells marketers that data is nothing to fear and how working backwards can pay great benefits.
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Sales attribution is imperative for a company and its growth.