Popular trends reflect strategies helping marketers manage data and craft successful campaigns.
How predictive analytics has been benefiting marketers—and customers—for decades.
Persona marketing can be a tricky science. Luckily, there are tools and methods out there that can help us determine which attributes to select. It's called data.
Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."
The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.
In-memory analytics isn't new; the interest in Big Data tools has simply raised its profile.
Big Data can't singlehandedly deliver all it promises to marketers. This is especially true on Facebook.
Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.
Future sales depend on knowing what your shoppers want—without even asking them.
Author and computer scientist Eric Siegel tells marketers that data is nothing to fear and how working backwards can pay great benefits.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.