Predictive Analytics

The Top Four Data Trends in 2014

The Top Four Data Trends in 2014

By

Popular trends reflect strategies helping marketers manage data and craft successful campaigns.

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

How predictive analytics has been benefiting marketers—and customers—for decades.

You're So Predictable: A Lesson in Managing Data

You're So Predictable: A Lesson in Managing Data

Persona marketing can be a tricky science. Luckily, there are tools and methods out there that can help us determine which attributes to select. It's called data.

I Believe We Can Market on the Fly

I Believe We Can Market on the Fly

By

Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."

Automation That Doesn't Play by the Book

Automation That Doesn't Play by the Book

By

The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.

Word to the Wise: In-Memory Analytics

Word to the Wise: In-Memory Analytics

In-memory analytics isn't new; the interest in Big Data tools has simply raised its profile.

I Loved 'Wicked the Musical.' Has Facebook Just Outed Me?

I Loved 'Wicked the Musical.' Has Facebook Just Outed Me?

Big Data can't singlehandedly deliver all it promises to marketers. This is especially true on Facebook.

IBM Scoops Dannon for Big Data

IBM Scoops Dannon for Big Data

By

Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.

A Brief Primer on Data Analytics

A Brief Primer on Data Analytics

By

Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.

Predictive Analytics: The New Retail Currency

Predictive Analytics: The New Retail Currency

Future sales depend on knowing what your shoppers want—without even asking them.

Marketers Get Some Machine Learning

Marketers Get Some Machine Learning

By

Author and computer scientist Eric Siegel tells marketers that data is nothing to fear and how working backwards can pay great benefits.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.