As data collection grows easier, predictive models become more viable. However, there's still work to be done.
Oracle Corporation's top executive Mark Hurd guides today's marketers through an ever-changing industry.
It adds Predictive Decisions to the marketing cloud, promising easier access to the predictive analytics.
They will offer a single service combining predictive analytics and purchase intent data.
AgilOne founder Omer Artun claims his company's latest release will democratize the power of predictive analytics.
MeritDirect uses predictive analytics to determine next best product recommendations. Learn how you can, too.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.
Everyone knows it's important to look at customer behavior—but what about the impact mood has on buying habits?
A new survey shows that personalization and predictions boost the retail bottom line.
Popular trends reflect strategies helping marketers manage data and craft successful campaigns.
How predictive analytics has been benefiting marketers—and customers—for decades.
Persona marketing can be a tricky science. Luckily, there are tools and methods out there that can help us determine which attributes to select. It's called data.
Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."
The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.
In-memory analytics isn't new; the interest in Big Data tools has simply raised its profile.
Big Data can't singlehandedly deliver all it promises to marketers. This is especially true on Facebook.
Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.
Future sales depend on knowing what your shoppers want—without even asking them.
Author and computer scientist Eric Siegel tells marketers that data is nothing to fear and how working backwards can pay great benefits.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...