Predictive Analytics

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

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New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

Smart Marketing Rain or Shine

Smart Marketing Rain or Shine

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Everyone knows it's important to look at customer behavior—but what about the impact mood has on buying habits?

Personalization Proves to be a Golden Marketing Strategy

Personalization Proves to be a Golden Marketing Strategy

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A new survey shows that personalization and predictions boost the retail bottom line.

The Top Four Data Trends in 2014

The Top Four Data Trends in 2014

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Popular trends reflect strategies helping marketers manage data and craft successful campaigns.

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

How predictive analytics has been benefiting marketers—and customers—for decades.

You're So Predictable: A Lesson in Managing Data

You're So Predictable: A Lesson in Managing Data

Persona marketing can be a tricky science. Luckily, there are tools and methods out there that can help us determine which attributes to select. It's called data.

I Believe We Can Market on the Fly

I Believe We Can Market on the Fly

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Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."

Automation That Doesn't Play by the Book

Automation That Doesn't Play by the Book

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The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.

Word to the Wise: In-Memory Analytics

Word to the Wise: In-Memory Analytics

In-memory analytics isn't new; the interest in Big Data tools has simply raised its profile.

I Loved 'Wicked the Musical.' Has Facebook Just Outed Me?

I Loved 'Wicked the Musical.' Has Facebook Just Outed Me?

Big Data can't singlehandedly deliver all it promises to marketers. This is especially true on Facebook.

IBM Scoops Dannon for Big Data

IBM Scoops Dannon for Big Data

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Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.

A Brief Primer on Data Analytics

A Brief Primer on Data Analytics

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Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.

Predictive Analytics: The New Retail Currency

Predictive Analytics: The New Retail Currency

Future sales depend on knowing what your shoppers want—without even asking them.

Marketers Get Some Machine Learning

Marketers Get Some Machine Learning

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Author and computer scientist Eric Siegel tells marketers that data is nothing to fear and how working backwards can pay great benefits.

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