Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.
Everyone knows it's important to look at customer behavior—but what about the impact mood has on buying habits?
A new survey shows that personalization and predictions boost the retail bottom line.
Popular trends reflect strategies helping marketers manage data and craft successful campaigns.
How predictive analytics has been benefiting marketers—and customers—for decades.
Persona marketing can be a tricky science. Luckily, there are tools and methods out there that can help us determine which attributes to select. It's called data.
Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."
The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.
In-memory analytics isn't new; the interest in Big Data tools has simply raised its profile.
Big Data can't singlehandedly deliver all it promises to marketers. This is especially true on Facebook.
Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.
Future sales depend on knowing what your shoppers want—without even asking them.
Author and computer scientist Eric Siegel tells marketers that data is nothing to fear and how working backwards can pay great benefits.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.